Digital Marketing Manager

Strapsicle is a thriving ecommerce company with a strong online presence.
We are on the lookout for an experienced digital marketing assistant to join me, Lou the founder.
You will be responsible for digital marketing activities - primarily social media management - but also customer service and Shopify updates.

Need to be a skilled multi-tasker who's happy to do all the work and can work in a fast-paced reactive environment!

- Must have experience working with ecommerce businesses.
- Must have excellent copywriting skills, fluent English and be able to provide examples of both short and long form copy writing from previous roles.
- Must have at least 3-4 years experience working in social media management and be experienced in best practices for TikTok, Instagram, YouTube. Be skilled in video editing, as well as native content creation.

Also looking for general marketing experience - including affiliates, blog post writing, lead generation tactics, as well as familiar with Shopify, customer service.

Join us in driving our online business to new heights!

Key Responsibilities:

Social Media Management:
Develop and execute a comprehensive social media strategy across Pinterest, TikTok, Youtube, Instagram, Google My Business an Facebook.
Create engaging content and plan/schedule posts.
Optimize content using keywords and identify growth opportunities.
Daily community management
Particular experience in leveraging TikTok, Pinterest, and YouTube for brand promotion required

Shopify Website Updates:
Assist in creating and updating product pages.
Optimize SEO copy to improve search rankings.
Adding promo banners and sale products
Ensure the website is user-friendly and conversion-focused.
Manage freelance web developer with updates (TBC)

Customer Service:
Provide excellent customer service, including handling inquiries and resolving issues.
Manage customer queries across Amazon, Shopify, email, and social media platforms.
Process orders, returns, and ensure a seamless customer experience on Amazon.

Graphic Design Skills:
Use graphic design skills to create visually appealing content (experience is a must)
Enhance the visual identity of the brand through graphics and visuals.

Blog Development:
Contribute to the development of blog content - using ChatGPT as basis
Ideate, write, and edit blog posts, adhering to SEO best ---------- fluencers:
Manage and grow our influencer database
Manage affiliate codes, send out product

Wholesale:
Support our wholesale marketplace on Faire
Draft emails for sending to databases
Send out follow ups to our existing database

ChatGPT Familiarity:
Be familiar with AI-driven chatbots like ChatGPT, and integrate them effectively for customer support and engagement.

Key Skills and Qualifications:
Fluent English writing and conversation is a must
Strong organizational and multitasking abilities.
A self-starter with the ability to work independently.
Proven experience in social media management, including strategy, content creation, and scheduling.
Strong understanding of keyword optimization Proficiency in Shopify and experience with website updates.
Excellent written and spoken English for customer service.
Graphic design experience is a plus.
Familiarity with AI-driven chatbots like ChatGPT.