Social Media Manager and Lead Generator

Title: Social Media Manager and Lead Generator for Welding and Fabrication Company

Objective: This SOP outlines the tasks and responsibilities of the virtual assistant in the welding and fabrication company, specifically related to social media content creation, Facebook ads management, search engine optimization, and book keeping.

Roles and Responsibilities: Manage social media accounts, coordinate posts to be boosted to generate leads, expense and incoming tracking with daily reports using programs provided, communicate on a daily basis for updates with tasks and progress, create a schechdule for content and use analytics to improve reach based on results. Responsibilites are subject to change, they will be discussed before implenting any changes.

Social Media Content Creation:

Research trending audio content and popular industry hashtags for engagement, I will provide examples of what is popular according to the demographic.
Create visually appealing graphics, images, and videos related to welding and fabrication.
Develop content that showcases completed projects, behind-the-scenes footage, and industry insights.
Maintain a content calendar with scheduled posts and engagement strategies.
Facebook Ads:

Collaborate with the me to define target audiences and campaign objectives.
Create compelling ad copy and select appropriate images or videos for Facebook ads.
Set up ad campaigns in Facebook Ads Manager, including budget allocation and targeting.
Monitor ad performance, analyze metrics, and provide regular reports to the me.
Search Engine Optimization (SEO):

Conduct keyword research relevant to welding and fabrication services.
Optimize website content, meta tags, and headings for targeted keywords.
Collaborate with the web development team to implement on-page SEO recommendations.
Monitor website rankings and organic traffic using SEO tools and provide performance reports.
Bookkeeping:

Recording Transactions: Enter invoices, expenses, and payments accurately into QuickBooks accounting software.
Reconciliation: Regularly reconcile financial records in QuickBooks with bank statements.
Reporting: Generate financial reports using QuickBooks and share them with the finance department.
Processes:

Social Media Content Creation:

Research: Identify trending audio content and relevant industry hashtags.
Creation: Design engaging visuals and videos aligned with the brand image.
Scheduling: Add content to the content calendar with appropriate captions and hashtags.
Engagement: Respond to comments, messages, and interact with followers.
Facebook Ads:

Planning: Discuss campaign objectives, budget, and target audience with the marketing team.
Content Creation: Develop ad copy, select images/videos, and create variations for testing.
Campaign Setup: Set up campaigns, define targeting parameters, and allocate budgets.
Monitoring: Regularly review ad performance metrics and adjust campaigns as needed.
Search Engine Optimization (SEO):

Research: Identify relevant keywords through research tools.
On-Page Optimization: Incorporate keywords into website content, headings, and meta tags.
Collaboration: Communicate SEO recommendations to the web development team.
Monitoring: Track keyword rankings and organic traffic changes, and provide reports.
Bookkeeping:

Recording Transactions: Enter invoices, expenses, and payments accurately into QuickBooks accounting software.
Reconciliation: Regularly reconcile financial records in QuickBooks with bank statements.
Reporting: Generate financial reports using QuickBooks and share them with me.
Communication:

The virtual assistant will have regular check-ins with the marketing and finance departments to discuss progress, provide updates, and address any questions or concerns.
Tools and Resources:

Social media scheduling tools (e.g., Buffer, Hootsuite)
Graphic design software (e.g., Canva, Adobe Creative Suite)
Facebook Ads Manager
SEO tools (e.g., SEMrush, Moz)
QuickBooks accounting software for bookkeeping tasks
Performance Metrics:

Social media engagement metrics (likes, comments, shares)
Facebook ad performance metrics (click-through rate, conversion rate)
SEO metrics (keyword rankings, organic traffic growth)
Bookkeeping accuracy and timeliness

This SOP will be reviewed periodically to ensure its effectiveness and relevance. Feedback from both the virtual assistant and relevant departments will be taken into account for improvements. Performance based evaluations will be held every 3 months to discuss results and compensation.