Wordpress Start Up Business Package

The Content Plan
1. Start Here Page: A Start Here Page brings all the important stuff buried deep in your site up to the surface, and offers it up to the reader in a logical way. It is a very clear statement about who your site is for. This is where you a little bit about you and you showcase your best content and offer up blog posts that tell your story/share your journey in a logical fashion.
2. About Page: A strong, authentic About page gives a website identity and it demonstrates expertise. When a visitor browses a website for the first time, an About page is often the first page they will navigate to.
3. Services Page: A Services Page describes how you can help the customer, focus less on what you do, and more on what you do to help your prospect. Explain your process – so your potential clients can imagine what it might be like to do business with you.
4. FAQ Page: An FAQ Page is an opportunity to improve the effectiveness of your online marketing. It is an integral part of good navigation and product presentation. Visitors know they can click that FAQ button and quickly get an overview of your company’s product or service as well as answers to their more specific questions.
2. Contact Page
Visitors landing on a website are often researching a company or gathering information. Contact details will be prominent and easy to find. It will feature a contact form as well as phone, email and social media contact details and a call to action.
3. A Blog (3 Pages - 3 SEO Articles): One of the major reasons for creating a blog is to take advantage of the SEO benefits it will provide. If set up correctly, and regularly updated with relevant thoughtful articles, a blog will provide fresh, up-to-date content that search engines will look favorably on.

Other Pages:
5. Privacy Policy Page
6. Terms of Service Page
7. A Sitemap Page

Social Media
Facebook Business Page with Appropriate Header Graphics
Twitter Account with Appropriate Header Graphics
YouTube Channel with Appropriate Header Graphics

The Website Design
Phase 1:
Build custom Wordpress website template with choice color scheme

Phase 2:
User-friendly navigation menus with clean typography
High quality stock photos
Custom widgets
Autoresponder
Social Media Links

Phase 3:
Write 3 SEO articles 3 days apart each post
Each article will have 2 high quality stock photos
Finish each article with a call to action

The Marketing Strategy
a) SEO: Plenty of written content in HTML SEO format
b) Use of important keywords frequently and appropriately in the copy
c) Content Marketing (advise: blog posts, images, videos, graphics, pdfs, mp3’s, powerpoint, webinars)
d) Email marketing (create free report and a series of follow up emails)
e) Facebook Business Page
f) YouTube Channel
g) Twitter Account