Superstar Digital Marketing Manager - Facebook ads, email marketing

Hi there!

We're looking for a rock star digital marketing manager! We have several sporting goods brands in the US, and we'd like someone like you to help us grow them. We're looking for a long-term, full-time employee who can work Philippines hours. Below is what we're looking for.

Objective: Acquire incremental customers and increase customer lifetime value through email address capture, email marketing, social media marketing. All direct response marketing, no brand marketing. All the projects below will be done across 6 brands.

Metrics: CPA, conversion rates, email signup rates. We will track conversions through Amazon affiliate IDs (we sell very well on Amazon.com). Typically, CPA will be equivalent to 15-20% product retail price.

Must Have Skills:
? Facebook CPA marketing i.e. lead ads – drive incremental sales through email address capture and discount codes
? Email marketing (MailChimp and CSS) – keep customers engaged with our brands, upsell products, give discounts on slow-moving products
? Web design (SquareSpace, Shopify) – integrate email signups and social media on our sites

Nice to Have Skills
? Instagram & Pinterest marketing – partnering with social media celebrities to drive sales and brand awareness
? Content creation – copywriting for blog/email content

Job Phases

Phase 1a: employ Facebook lead ads to build email list and drive incremental sales to our products. Once we have the lead from Facebook, we will send an automated email to each lead with a unique promo code they can use for 25% off one of our products.

Phase 1b: market to past customers on Facebook by targeting their phone numbers. Because Amazon does not give us our Amazon customers’ email addresses, it will be valuable to get their email address. Phase 1b is similar to Phase 1a.

Phase 2a: develop brand email templates for monthly newsletter – you may need to partner with our graphic designer for this. We will stay engaged with our customers by emailing once per month with interesting/entertaining/value-add content. Each month will feature different sales with different products.

Phase 2b: create content and hire a blog writer.

Phase 3: build our Facebook/Instagram/Pinterest social media presence. Drive real likes and followers on Facebook and Instagram at less than $0.01 per like. Follow brands/influencers in this space.

Phase 4: optimize our brand’s websites. Include email capture, integrate social media presence (i.e. recent Instagram hash tags with our brand)

Phase 5: work with social media celebrities to get the word out about our brand through platforms like famebit.com. Partner with these celebrities to drive more sales and likes, i.e. giveaways to their followers who like our Instagram account

------------

Interested? Answer the questions below. 3 sentences per question max.
- What is your favorite sport?
- What is your favorite sports team?
- What is the best way to acquire email addresses from Facebook? Why?
- How do we generate thousands of real Facebook likes for $0.01 per like?
- Describe a Facebook CPA ad campaign you have run. Please include the objective and final results and metrics.

Thanks a bunch!