Amazon PPC Manager

Position Summary:

The PPC Manager will be responsible for managing and optimizing paid search campaigns to achieve the company's goals. This individual will drive the strategy and execute plans while working closely with other departments to ensure cohesive branding and efficient sales funnels.

Key Responsibilities:

Campaign Management: Launch, monitor, and optimize PPC campaigns across various platforms including Google Ads, Bing Ads, and other search engines or platforms.

Strategy Development: Understand business objectives to design PPC campaigns that drive desired results, from increased website traffic to lead generation and sales.

Keyword Research: Conduct extensive keyword research to identify high-intent keywords and expand our keyword portfolio.

Budget Management: Oversee PPC budgets, ensure optimal spend, and analyze cost-per-conversion.

Analysis and Reporting: Monitor campaign performance metrics and KPIs, provide actionable insights, and deliver regular reports to stakeholders.

Landing Page Optimization: Collaborate with the content and design teams to ensure landing pages are effectively optimized for conversions.

Ad Creation: Design and test various ad copy to determine the highest performing messages.

Stay Updated: Keep abreast of PPC and SEM trends, best practices, bid strategies, and technologies.

Collaboration: Work alongside other marketing teams to integrate and align PPC strategies with broader marketing ---------- petitor Analysis: Monitor competitors' PPC activities and adjust strategies as necessary.