Social Media Manager

Social media managers establish an organization’s online presence and brand value by promoting the company and its products or services through the use of videos, photos, infographics or text posts on social media platforms.

A day in the life of a social media manager would typically include:

Planning and developing social media campaigns for us and our Clients
Crafting compelling content or getting it developed
Posting content across social media accounts
Engaging with customers on different channels
Analyzing running campaigns
Being on top of the latest social media trends

Responsibilities:

Analyze customer expectations according to past social media activity
Develop social media campaigns
Define KPIs and KRAs for social media campaigns
Update social media content across all channels
Engage with customers and followers
Use social media marketing tools such as Buffer and Hootsuite (mention any social media marketing tool that you are currently using or plan to use)
Monitor campaigns and analyzes data obtained
Monitor SEO and web traffic metrics
Establish relationships with social media influencers to develop a strong network
Develop content or get it done by content developers
Keep an eye on social media trends
Communicate effectively to all stakeholders including senior management and content developers

Skills and Qualifications

Experience as a social media manager or a similar role
Experience in creating social media strategies
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Excellent verbal and written communication skills
Craft engaging content
Organized and able to multitask

Preferred Qualifications

Master’s degree in marketing, digital marketing, internet marketing or related field
Prior experience as a copywriter
Prior experience as a content manager