PRODUCT MARKETING EXPERT!

Come work with us!

We are marketing a brand new piece of medical equipment, called the Spine Specialist Table (http://spinespecialistglobal.com), to new clients including Chiropractors, Physiotherapists and Pain Centres in Canada. We are also marketing our services to clinics that currently own the Spine Specialist Table and to future owners.

Current need: PRODUCT MARKETING EXPERT!
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of the target customers and how certain products and services fulfill their needs. You will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

1. For new clients, we are in need of a complete marketing plan, both online and offline, as well as full implementation of the plan.

2. For existing clients, we will be helping them with a “Done for You” marketing plan and its execution. We will be responsible for getting new clients through their door each month to use this new medical equipment.

Requirements:
- 5+ years of marketing experience highly preferred
- Creation and implementation of marketing communications & launch plans, including creation of product content (e.g., case studies, product videos, website copy, blog posts, forum responses) to articulate the benefits of our product to our target audience
- Strong English speaking and writing ability
- Ability to educate both internal and external stakeholders about our product features and their benefits
- Excellent knowledge of marketing processes, especially lead generation and customer marketing activities through successful campaign execution
- Strong Experience with Google Adwords, Facebook Ads and Google Analytics is a MUST
- Personable, presentable and articulate
- Strong written and verbal communication skills in a matrix environment (?)
- Ability to effectively manage projects resulting in on-time high-quality deliverables, within budget
- Web Development Skills (Wordpress)
- Strong Communication Skills and Customer Service Experience
- Experience with CRMs and email systems such as Infusionsoft, Mail Chimp, and Constant Contact is an asset
- Split testing of landing pages and online ads
- Landing Page Creation
- Banner and Ad Creatives Creation
- Content writing
- Technically capable, excellent communicator, and a desire to improve processes
- Measure and optimize the buyer journey as it relates to product features and usage
Contact us for immediate hire! Pay commensurate with experience.