Media buyer for Facebook, IG, & Google search ads

Company: Victory Points Social

About Us: We are a boutique marketing agency that services online businesses in the coaching, service, and education industries. We help businesses generate more leads and sales via paid ads on Meta (Facebook and Instagram) and occasionally Google search ads.

Job Description:
We are seeking a highly motivated and detail-oriented Junior Media Buyer who specializes in Facebook Ads and ideally has knowledge and experience with Google search Ads to join our dynamic marketing ---------- this role, you will be responsible for planning, executing, and optimizing digital advertising campaigns on these platforms to drive brand awareness, engagement, and conversions for our clients. This is an excellent opportunity for a passionate individual looking to grow their career in the digital advertising industry as we often work with high-profile clients!

Key Responsibilities:
* Campaign Strategy and Planning:
* Collaborate with the senior media buyer to develop effective advertising strategies for clients.
* Conduct research and competitor analysis to identify target audiences and market trends.
* Create detailed campaign plans, including budget allocation and ad creative recommendations.
* Ad Creation and Optimization:
* Provide input for compelling ad creatives for Facebook and Google Ads.
* Implement A/B testing to refine ad copy, images, and targeting parameters.
* Monitor and adjust ad campaigns to ensure optimal performance and ROI.
* Audience Targeting:
* Utilize audience targeting tools and techniques to reach the right demographics and user segments.
* Segment and customize audience lists based on user behavior, interests, and demographics.
* Budget Management:
* Monitor campaign budgets and allocate resources effectively to maximize ROI.
* Generate regular reports on campaign spending and performance metrics.
* Analytics and Reporting:
* Analyze campaign data and performance metrics to provide insights and recommendations for improvement.
* Prepare and deliver regular reports to clients, highlighting key performance indicators.
* Stay Updated:
* Stay up-to-date with industry trends, platform updates, and best practices in digital advertising.
* Continuously expand your knowledge of Facebook Ads and Google Ads features and capabilities.

Qualifications:
* Willing and able to work via Slack and Asana and have proficient English-speaking skills.
* Previous experience with Facebook Ads is required. Ideally Google search ads as well.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Proficiency in ad campaign management platforms, including Facebook Ads Manager.
* Excellent written and verbal communication skills.
* Attention to detail and the ability to manage multiple tasks and deadlines.
* Certifications in Facebook Blueprint and Google Ads are desirable but not mandatory.

HOW TO APPLY:
- Write an email to ---------- with the title: "Media Buyer Application - Purple VPS"
- In your email include the following information:
- Optional but highly recommended: Provide a short video sharing why you feel you are a good fit for this position.
- Provide examples of at least 3 previous ad campaigns you have successfully managed.
- Provide a brief history of your media buying experience and any certifications you may have.