Lead Generation & Conversion Marketing Specialist for Beauty Industry SaaS

Marketing Strategy & Analytics Specialist - Beauty Industry SaaS (Part-Time)

**Join our growing SaaS team as the strategic marketing brain behind our lead generation and conversion optimization!**

About Us

We provide Beyond the Salon CRM - a GoHighLevel-powered platform for beauty professionals. We help salon owners, permanent makeup artists, and beauty businesses scale their businesses through automation and streamlined operations.

We're looking for a strategic marketing mind to analyze, optimize, and direct our customer acquisition efforts while working with our technical GHL specialist.

The Role

**Part-time position (15-20 hours/week)** as Marketing Strategy & Analytics Specialist. You'll be the analytical force behind our lead generation and conversion optimization, working primarily within GoHighLevel as our central marketing command center.

You'll work WITH our GHL specialist who handles technical construction while you focus on strategy, optimization, and performance analysis.

Key Responsibilities

**Strategy & Performance Optimization**

- Analyze campaign performance and identify optimization opportunities
- Design A/B testing strategies for ads, landing pages, and email sequences
- Optimize conversion rates across the complete customer journey
- Develop marketing strategies for acquiring beauty professionals
- Monitor competitor strategies and market opportunities

**Analytics & Reporting**

- Track performance using GoHighLevel analytics plus external tools
- Analyze multi-touch attribution and customer acquisition sources
- Create performance reports with actionable optimization recommendations
- Monitor lead quality and sales team handoff effectiveness
- Track ROI and customer acquisition cost improvements

**GoHighLevel Platform Management**

- Monitor campaigns, pipelines, and automations within GoHighLevel
- Identify bottlenecks and optimization opportunities in existing funnels
- Review and test marketing automations for optimal performance
- Provide strategic direction to technical GHL specialist for improvements

Required Qualifications

*Experience & Skills**

- **2+ years** performance marketing strategy and optimization experience
- **Working knowledge of GoHighLevel** - can navigate, analyze, and optimize within platform
- **Conversion rate optimization** expertise with proven improvement track record
- **Advanced analytics skills** with Google Analytics, Facebook Pixel, conversion tracking
- **B2B SaaS marketing** experience preferred
- **Beauty industry interest** or willingness to learn salon/spa business operations

**Technical Requirements**

- **NOT required**: Building funnels, creating automations, or technical implementation
- **Advanced Excel/Google Sheets** for data analysis and reporting
- **Strategic communication** skills to translate insights into actionable recommendations
- **Collaborative mindset** for working with technical tea ---------- mbers

What We Offer

**Compensation & Growth**

- **Base**: $ ---------- /month for 15-20 hours/week
- **Performance Bonuses**: Monthly bonuses based on conversion rate improvements
- **Commission Opportunities**: Performance-based incentives tied to lead quality and customer acquisition
- **Growth Potential**: Opportunity to expand to full-time as business scales

**Work Environment**
- **Part-time remote**: Flexible scheduling with some US business hours overlap
- **Strategic Impact**: Your insights directly drive business growth
- **Platform Expertise**: Develop GoHighLevel optimization expertise
- **Team Collaboration**: Work with skilled technical specialists

How to Apply

**Subject Line: "Ready to Optimize Beauty SaaS Conversions"**

**Include:**
1. **Experience Summary**: Your performance marketing and optimization background
2. **GoHighLevel Knowledge**: Your experience level with GHL platform
3. **Results Examples**: Specific conversion rate improvements you've achieved
4. **Availability**: Your preferred working hours and schedule

**End your application with: "Data-driven strategy drives results!"**

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## Why This Role Works

You're the strategic mind behind our marketing optimization while our technical specialist handles the building. Perfect for experienced marketers wanting part-time strategic work with growth potential.

**Growth Track**: Top performers can expand to full-time Head of Marketing roles as we scale.

Ready to drive strategic marketing success in the beauty industry?