Social Media Strategist

We are seeking a talented and experienced Social Media Strategist to join our dynamic marketing team. The ideal candidate will have a proven track record of developing and executing successful social media strategies while possessing strong design skills to create visually engaging content. The candidate should be well-versed in current social media trends, platforms, and analytics, and be capable of turning creative concepts into impactful campaigns.

Qualifications:
Proven experience (5+ years) in developing and executing successful social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent.
Strong understanding of design principles, visual hierarchy, and typography.
Excellent written and verbal communication ---------- monstrated ability to analyze social media metrics and translate data into actionable insights.
Up-to-date with the latest trends and best practices in social media marketing and design.
Creative mindset with the ability to think outside the box and propose innovative ideas.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Experience with social media management and analytics tools.
Basic knowledge of video editing and animation tools is a plus.
Portfolio showcasing previous social media campaigns and design work.

Responsibilities:

Develop, implement, and manage comprehensive social media strategies across various platforms to increase brand awareness, engagement, and conversions.
Create and curate high-quality, visually appealing, and engaging content, including graphics, videos, animations, and infographics for social media posts, stories, and ads.
Collaborate with the marketing team to align social media campaigns with overall marketing objectives.
Conduct thorough market research and stay updated on industry trends to identify opportunities for growth and innovation in social media strategies.
Monitor social media channels, respond to comments and messages, and proactively engage with the online community to foster a positive brand image.
Analyze and interpret social media metrics to measure the effectiveness of campaigns, identify areas for improvement, and provide regular performance reports.
Stay up-to-date with platform algorithm changes, best practices, and emerging technologies in social media and design.
Experiment with new content formats and approaches to continually optimize strategies for maximum reach and engagement.
Collaborate with internal teams, including content creators, designers, and copywriters, to ensure cohesive messaging and branding across all platforms.
Manage social media advertising campaigns, including budget allocation, targeting, and A/B testing.