Digital Marketer

Request for Proposal - Marketing Campaign for a Steak House Restaurant
Invitation to submit a proposal for a comprehensive marketing campaign for a Italian Steak House, a renowned Italian steak house located in the UK. We are seeking a skilled and experienced sub-contract marketer to collaborate with us in achieving the restaurant's objective of maximizing covers.
Project Overview:
The primary goal of this marketing campaign is to drive increased footfall, enhance customer engagement, and boost revenue. The campaign will be focused on implementing a variety of marketing strategies, including social media marketing, email marketing, referral programs, direct response techniques, and collaborations
Scope of Work:
The sub-contract marketer will be responsible for providing expertise and support in executing the various marketing components outlined in the proposal. This will include but not be limited to:
1. Social Media Marketing:
- Content creation and hashtag utilization to increase visibility and attract local customers.
- Collaborations with influencers to expand the restaurant's reach.
- Running social media contests and giveaways to generate excitement and engagement.
2. Email Marketing:
- Building a customer database and crafting personalized offers and newsletters.
- Regular communication with customers to encourage repeat visits and loyalty.
3. Referral Program
- Implementing a referral program to incentivize customers to refer new guests.
- Tracking and rewarding referrals to encourage continued participation.
4. Limited-Time Offers:
- Introducing time-limited promotions to create a sense of urgency and drive footfall.
5. Direct Response Marketing Ideas:
- Implementing various direct response strategies to drive immediate action.
6. Special Events and Promotions:
- Hosting themed nights and limited-time offers to attract new and returning ---------- asurement and Reporting:
It is vital that all marketing activities and campaigns are thoroughly measured and reported on a weekly basis using a simple one-page report card. This reporting mechanism will enable us to track the performance and metrics of each marketing activity, allowing for data-driven decision-making and optimization of the overall marketing campaign.
Submission Guidelines:**
Interested marketers are requested to submit a detailed proposal outlining their approach, pricing, timeline, and relevant experience in executing successful marketing campaigns for the food and beverage industry. Please ensure that your proposal includes a clear plan for measurement and reporting.
Please provide the following information in your proposal:
1. Profile and Background
2. Description of Previous Similar Projects and Client Testimonials
3. Proposed Marketing Strategy and Tactics
4. Pricing Structure and Payment Terms
5. Timeline for Execution
6. Their Expertise
7. Measurement and Reporting Plan (Weekly Report Card)
For any questions or clarifications regarding the project please do not hesitate to contact me