Social Media Specialist

Experience: Must Have 3-5 years of experience in professional social media management for B2C businesses, preferably in the restaurant or hospitality industry.

We are a marketing company based out of Boston, MA, USA. The Social Media Specialist will work closely with our in-house content team and local teams to enhance the social media presence of our restaurant clients. This role requires expertise in social media management, including content creation, scheduling, engagement, and analytics, specifically crafting professional stories for Instagram and Facebook.

Key Responsibilities:

1. Content Collaboration: Collaborating with the content team to create engaging social media content, including posts, graphics, and stories, ensuring consistency with brand voice and aesthetics.

2. Story Creation & Management: Utilizing tools like Instagram Creator and Kern Fire to create compelling stories for Instagram and Facebook, aligning with overall marketing objectives.

3. Scheduling and Posting: Managing the scheduling and posting of content across various social media platforms, maintaining an active presence in line with the content calendar.

4. Engagement Monitoring: Responding to comments, messages, and interacting with followers to build community and enhance brand loyalty.

5. Analytics and Reporting: Analyzing performance metrics of posts and stories, providing insights, and collaborating with the team for continual improvement.

6. Cross-Department Collaboration: Working with Account Executives, the content team, and other departments to ensure seamless communication and alignment with client goals.

7. Compliance and Brand Guidelines: Adhering to brand guidelines and any relevant legal or platform regulations, maintaining the quality and integrity of client brands.