Digital Marketing and Content Specialist | Renjoy Short Term Rental Management

Join our dynamic short-term rental property management team and become a Digital Marketing and Content Specialist for a portfolio of vacation rentals. At Renjoy, based in Colorado Springs, Colorado, USA, we've achieved remarkable growth, expanding from 9 listings to over 115 Airbnb properties in 2022. Our ambitious target is to reach 200 units by the end of 2023, all while maintaining exceptional customer service for our clients, guests, and tea ---------- mbers.

We are seeking a highly motivated and versatile Digital Marketing and Content Specialist to join our dynamic team. This role will be responsible for implementing effective marketing strategies, optimizing our online presence, and creating engaging content across various platforms. The ideal candidate is a creative and data-driven individual who can take ownership of multiple marketing aspects, including SEO, lead generation, social media management, content creation, and influencer outreach.

### Responsibilities:

### SEO

- Conduct keyword research to identify relevant and high-ranking keywords for our business.
- Optimize on-page elements, including meta tags, headings, and content, to improve organic search rankings.
- Plan and execute off-page SEO strategies to build quality backlinks and increase domain authority.
- Monitor technical SEO aspects, such as website speed, crawlability, and indexability, and implement necessary improvements.
- Analyze SEO performance using various tools and provide actionable insights to enhance overall search visibility.

### Lead Generation / Ad Management

- Manage Google Ads and Facebook Ads campaigns to drive targeted traffic and generate leads.
- Utilize Facebook groups to engage with potential customers and foster community growth.
- Monitor ad performance, analyze data, and make data-driven decisions to optimize ad spend and conversions.

### Social Media Manager

- Monitor and analyze social media analytics to identify trends, insights, and opportunities for improvement.
- Engage with the audience through commenting, responding to messages, and facilitating discussions.
- Develop and implement social media strategies to increase brand awareness and user engagement.

### Content Creation for Social Media (Twitter, Instagram, Facebook)

- Create captivating and visually appealing content for social media platforms.
- Utilize various software tools for image editing and graphic design to produce high-quality content.
- Develop creative and compelling copy to accompany visual content and maintain a consistent brand voice.

### Content Creation for Blog

- Generate informative and engaging blog posts that align with the target audience and brand identity.
- Conduct thorough research on industry-related topics to provide valuable insights and thought leadership.

### Outreach for Publicity & PR

- Identify and establish connections with relevant media outlets, bloggers, and influencers for potential publicity opportunities.
- Develop and implement outreach strategies to gain media coverage and increase brand exposure.

### Outreach to Short-Term Rental / Airbnb Influencers

- Reach out to influencers in the short-term rental and Airbnb space to collaborate and promote our brand.
- Negotiate partnerships and manage influencer relationships to ensure successful campaigns.

### Vet Incoming Requests for Influencer Stays

- Evaluate and vet incoming requests from influencers seeking partnerships or stays.
- Ensure that potential influencer collaborations align with the brand's values and marketing objectives.

### Requirements:

- Proven experience in digital marketing, SEO, lead generation, and social media management.
- Demonstrated ability to create compelling content for social media platforms and blogs.
- Proficiency in using various software tools for image editing and graphic design.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Familiarity with influencer marketing and PR outreach strategies is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
- A passion for staying up-to-date with the latest digital marketing trends and best practices.

If you are a proactive and versatile marketer with a passion for content creation and driving business growth through various online channels, we encourage you to apply for this exciting opportunity. Join our team and be part of a company that values innovation, creativity, and results-driven marketing strategies.

Renjoy is an equal opportunity employer. We believe in the strength of diversity and encourage applications from individuals of all backgrounds and experiences. We are extremely thankful for our amazing virtual team that we already have and excited to have another excellent person on our team.

To apply, please you must fill out the form and application at the following link. We will not be responding to messages through Onlinejobs.
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