Google Search PPC

Company: MADX Digital

Location: Remote (we are based in the UK)

Overview:

We are a rapidly expanding SaaS SEO agency seeking a proactive and innovative Google Search PPC Specialist. The ideal candidate will manage and optimize our client’s PPC campaigns, ensuring that we deliver on our promises of outstanding results. You will be responsible for the entire campaign cycle, including strategy, planning, implementation, monitoring, optimization, analysis, and reporting.

Responsibilities:

- Keyword Research: Develop and refine keyword strategies that are relevant to our clients' objectives, using data-driven insights to inform decision making.

- Copywriting: Produce engaging and compelling ad copy that drives conversion and aligns with brand voice and messaging.

- Account Management: Manage day-to-day PPC account strategy and implementation for a portfolio of clients. This includes but is not limited to bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.

- Account Optimisation: Regularly review campaign performance and make data-driven decisions and suggestions for improving performance and efficiency. Implement A/B testing on ad copy, landing pages, and other campaign variables to continuously drive performance improvement.

- Account Audits: Regularly conduct account audits to identify areas of opportunity or concern.

- Reporting: Deliver regular, custom performance reports and interpret PPC campaign results to clients, highlighting successes, trends, and opportunities.

- Competitor Analysis: Monitor and analyze competitor PPC activity, using insights to inform our strategies.

- Industry Updates: Stay updated with the latest PPC industry trends, techniques, and technologies to ensure our client strategies are cutting-edge.

Skills and Qualifications:

- Minimum of 3 years of PPC management experience, preferably within a SaaS environment.

- Google Ads Certification required.

- Strong analytical skills with the ability to analyze raw data, draw conclusions, and develop actionable recommendations.

- Exceptional copywriting and editing skills.

- Solid understanding of performance marketing, conversion, and online customer acquisition.

- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

- Up-to-date with the latest trends and best practices in search engine marketing.

- Strong communication and presentation skills.

What We Offer:

- Specialists: $400 PT, $800 FT
- Subject Matter Experts: $600 PT, $1,200 FT
- Holidays: Paid + Unlimited (just meet your KPIs)
- Sick Days: Paid + Unlimited (just meet your KPIs)
- Work Hours: Flexible (meet your KPIs + occasional client meeting)
- 13th Month paid at Christmas
- Performance Reviews + Bonuses


How to Apply:

If you have the necessary skills and experience, please send your resume and a cover letter explaining why you're the right fit for this role to this thread.