PPC Specialist with Off-Page Linking Strategy experience

As a PPC Specialist with Off-Page Linking Strategy experience, you will be responsible for developing and executing strategic paid search campaigns (Google Ads) while leveraging your expertise in off-page linking strategies to enhance our website's performance. You will collaborate with our team to drive targeted traffic, increase conversions, and optimize our digital marketing efforts. Your primary responsibilities will include:

* Developing, implementing, and Google Ads campaigns
* Conducting keyword research, ad copy creation, and ad optimization to maximize campaign performance.
* Monitoring and analyzing campaign data, identifying trends, and providing actionable insights to improve ROI and conversion rates.
* Planning and executing effective backlinking/linking strategies to improve search engine rankings, increase organic traffic, and enhance overall website authority.
* Collaborating with content creators, SEO specialists, and web developers to align PPC campaigns with overall marketing objectives.
* Conducting competitor research and staying up-to-date with industry trends to identify opportunities and optimize campaign strategies.
* Keeping abreast of the latest PPC and digital marketing best practices, tools, and technologies.
* Generating regular reports and presenting campaign performance metrics to stakeholders.
Qualifications:

- Proven experience (3 years) in managing PPC campaigns with a strong focus on driving results and meeting performance targets.
- In-depth knowledge of paid search platforms, such as Google Ads.

- Proficiency in leveraging off-page linking strategies to improve search engine rankings and organic traffic.
- Solid understanding of keyword research, campaign optimization, and ad copy creation.
- Familiarity with web analytics tools, such as Google Analytics, for data analysis and reporting.
- Strong analytical skills and the ability to interpret campaign data to drive actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Up-to-date with the latest PPC and digital marketing trends, best practices, and industry changes.
- Google Ads certification and other relevant certifications (e.g., Google Analytics, Bing Ads) are a plus