Website and optimization

• Recommend changes to website architecture (Shopify), content, linking, and other factors to improve SEO positions for target keywords;
• Assist with building and optimizing the internal linking strategy to maximize rankings;
• Conduct natural search research;
• Develop, manage, and provide SEO-related reporting
• Conduct keyphrase research for organic search and YouTube;
• Models the way for the SEO team to stay on top of SEO industry changes, social trends, and search engine updates;
• Adept at explaining difficult concepts using simple language and graphics;
• Create a robust SEO strategy for our business venture, including a roadmap of initiatives to drive growth;