Lead Generation Marketing Manager

Skayl, a dynamic and fast-growing UK-based digital marketing agency, is seeking a Lead Generation Marketing Manager to join our team. With a portfolio of 10 clients across the UK and USA, we specialise in a comprehensive range of digital marketing services including Data & Analytics, Google Ads, Meta Ads, Creative Design, SEO, Email Marketing, and Social Media.

To date we have grown organically through referrals, but today we are looking for a proactive and innovative individual to spearhead our new business development efforts and enhance our digital presence. Initially this would be part-time but could progress to full-time depending on workload and results.

Role Overview:

As the Lead Generation Marketing Manager, you will be responsible for developing and executing a robust strategy to generate new business enquiries. You will work closely with our SEO Manager to increase the visibility of our agency website, Upgrade to see actual info, and manage both the CEO's personal LinkedIn profile and the company's LinkedIn profile to boost followers and engagement.

Key Responsibilities:

- Develop and implement a comprehensive strategy to generate leads and new business opportunities.
- Collaborate with the SEO Manager to enhance the SEO performance and overall visibility of Upgrade to see actual info.
- Manage and optimise the LinkedIn profiles of the company and the CEO to increase followers and engagement, driving more traffic and generating leads.
- Utilise a variety of digital marketing tools and techniques including social media, email campaigns, and paid advertising to attract and retain clients.
- Analyse performance metrics and adjust strategies as needed to improve lead generation efforts.
- Stay up-to-date with the latest trends and best practices in digital marketing and lead generation.

Requirements:

- Minimum 3 years of experience in digital marketing with a strong focus on lead generation.
- Proven track record of developing effective lead generation strategies and achieving business growth.
- Excellent understanding of SEO, social media, and digital advertising strategies.
- Strong communication and collaboration skills, capable of working effectively with cross-functional teams.
- Experience managing LinkedIn profiles and building engagement through social media platforms.

Benefits:

- Competitive salary and performance incentives.
- No time tracking and flexible working hours.
- Remote work opportunity, allowing flexibility and work-life balance.
- Professional development opportunities in a fast-paced, growing agency.