SEO Growth Specialist

Looking for a full time SEO Specialist to optimize and grow a website for a client. The website is Upgrade to see actual info

Must be familiar with Shopify!!
Also looking for someone who knows how to insert and sync up tracking tags from Google Tag Manager to Google Analytics and Ads

Required Experience:
Shopify SEO optimization
Google and Bing’s services, including Analytics and Webmaster Tools
Google’s Keyword Tool
Google Tag Manager

Essential Skills:
A functional understanding of HTML and CSS
The ability to work with back-end SEO elements such as robots.txt, metadata, site speed optimization, and related skills
Proven success in link building and viral strategies
The ability to deploy an effective local and long-tail search strategy
A deep understanding of mobile strategy and how it relates to SEO
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
Experience in building inbound organic search traffic and improving SERPs
A background in creating reports showing web analytics data and site evaluations
An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

SEO Specialist Roles & Responsibilities:
Develop optimization strategies that increase the company's website search engine results rankings
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Research and implement search engine optimization recommendations
Create and execute link building strategy
Determine measurable goals that demonstrate improvement in marketing efforts
Write compelling and high-quality website content, including blog posts and page descriptions to improve website

Day-to-Day Duties:
Conduct page optimization for search engine marketing
Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
Collaborate with others within the marketing department to manage SEO strategy
Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company
Change website architecture, content, linking and other factors to improve SEO positions for target keywords

Education Requirements
None, just experience