Shopify Expert

Overview
We run a football poster Shopify store and are scaling the catalog significantly (up to 400 new designs). We’re looking for an experienced Shopify expert to improve performance, UX, conversion rate, and build a scalable collection/product structure.

Responsibilities:
-Improve store speed/performance (Core Web Vitals, image optimization, app cleanup)
-Theme customization (Liquid/CSS/JS): sections, landing pages, product pages
-Build scalable collection structure, navigation, filters/search for many designs
-Conversion rate improvements (PDP layout, trust elements, cart, upsells/bundles)
-Basic technical SEO setup and fixes (metadata, schema where relevant, indexing issues)
-Ongoing support as new products/collections are added

Requirements:
-Strong Shopify experience (theme code: Liquid + front-end)
-Performance optimization experience (speed audits, reducing bloat)
-Experience building high-converting product pages & collections
-Clear communication and structured approach (tasks, estimates, documentation)

Nice to have:
-Experience with print-on-demand / high-variant catalogs
-Experience with Shopify apps for bundling, variant images, bulk workflows
-CRO testing mindset (A/B testing, heatmaps, analytics)