AI Search & Structured Data Engineer (Generative Search Focus)

We are a U.S.-based digital marketing firm working exclusively with top graduate and professional education programs (law, engineering, business). We are hiring an AI Search & Structured Data Engineer to support advanced Generative Engine Optimization (GEO) initiatives.

This is a deep technical role focused on how AI systems interpret, retrieve, and cite web content—not traditional SEO, content writing, or link building.

You will work directly with a U.S.-based strategy and AI search team on entity architecture, structured data systems, and machine-readable optimization for high-authority academic programs.

What You’ll Work On

Designing and implementing JSON-LD / schema markup at scale

Structuring content so LLMs and AI search engines (Google AI Mode, ChatGPT, Perplexity) correctly understand and reference programs

Building entity-based representations for degrees, concentrations, outcomes, audiences, and credentials

Auditing websites for AI-visibility and machine-readability gaps

Implementing schema within WordPress themes, templates, or CMS code

Testing, validating, and iterating structured data based on AI search behavior

Supporting reporting on AI visibility and citation readiness (not rankings)

Core Responsibilities

Implement and maintain advanced schema types, including:

EducationalOrganization

Course / EducationalProgram

Organization

WebPage

FAQPage

Article

BreadcrumbList

Ensure clean content hierarchy, semantic structure, and entity clarity

Deploy schema via:

WordPress templates

Custom code

Plugins (when appropriate)

Validate and test structured data using Google and third-party tools

Collaborate closely with strategy and content teams to translate intent ? technical execution

Required Skills

Hands-on experience with structured data / JSON-LD

Strong understanding of how search engines and AI systems ingest content

WordPress development experience (themes, templates, custom code)

HTML / CSS (JavaScript strongly preferred)

Experience with Google Search Console and SEO auditing tools

Comfort working with technical documentation and specifications

High attention to detail and precision

Nice to Have (Not Required)

Experience with entity modeling or knowledge graphs

Familiarity with LLMs, embeddings, or AI search systems

Python or JavaScript for automation or data processing

Experience working on large, multi-page, authoritative websites

Interest in how AI-generated answers are sourced and cited

Hours & Schedule

Part-time to start: 10–20 hours per week

Opportunity to expand hours based on performance

Long-term role with growing responsibility



How to Apply

Please include:

A brief description of your structured data / schema experience

At least one example URL where you implemented JSON-LD or entity-based schema

Confirmation that you can edit WordPress templates or custom code