SEO Specialist

SEO Specialist
Job Description: We are seeking a talented and experienced SEO Specialist to join our team. As an SEO Specialist, you will be responsible for optimizing our website to improve its visibility in search engine rankings and drive organic traffic. You will work on various aspects of SEO, including on-site optimization, off-site promotion, technical improvements, local search optimization, and content optimization. . Your expertise will contribute to improving our website's organic traffic, visibility, and overall search engine performance.

Responsibilities:
On-Site SEO:
Conduct keyword research to identify relevant search terms and opportunities.
Optimize website content, meta tags, headings, URLs, and internal linking structure.
Improve user experience and website performance for better search engine rankings.
Monitor and analyze website performance using SEO tools and make data-driven recommendations.
Stay up to date with the latest SEO trends and best practices.
Off-Site SEO:
Develop and execute off-site SEO strategies, including link building and content promotion.
Build relationships with influencers, industry websites, and bloggers for content promotion and link acquisition.
Monitor and analyze backlink profile, identify opportunities for improvement, and implement link building campaigns.
Monitor brand mentions and online reputation management.
Technical SEO:
Conduct technical website audits to identify and resolve issues affecting search engine crawling and indexing.
Optimize website speed, mobile responsiveness, site architecture, and URL structure.
Implement structured data and schema markup to enhance search engine understanding of website content.
Monitor and improve website crawlability, XML sitemaps, and canonicalization.
Proficiency in SEO tools and platforms, such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar.
Local SEO:
Implement local SEO strategies to improve our website's visibility in local search results.
Optimize Google My Business profiles and other local listings.
Obtain and manage local citations.
Monitor and respond to online reviews to maintain a positive online reputation.
Content SEO:
Conduct keyword research to identify content opportunities and optimize existing content.
Optimize meta tags, headers, and content structure to improve search engine visibility.
Create high-quality, engaging, and relevant content that aligns with SEO strategies.
Collaborate with content creators to ensure SEO best practices are followed.
Requirements:
Proven experience as an SEO Specialist or similar role.
Bachelor's degree in Marketing, Communications, or a related Upgrade to see actual info-depth knowledge of on-site SEO, off-site SEO, technical SEO, local SEO, and content SEO.
Familiarity with SEO tools and analytics platforms.
Strong analytical skills and ability to interpret data to drive actionable insights.
Up-to-date with the latest SEO trends, algorithms, and best practices.
Excellent analytical skills and the ability to interpret data, identify trends, and make data-driven recommendations.
Excellent written and verbal communication skills.
Ability to work independently and as part of a Upgrade to see actual infotail-oriented and results-driven mindset.