Social Media Marketing Specialist and Social Media Manager

We are seeking a skilled Social Media Marketing Specialist and Social Media Manager to manage and promote the online presence of our websites:

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The candidate will be responsible for overseeing and setting up the following social media platforms:
Instagram

Facebook

Twitter
Pinterest
YouTube
TikTok

Email marketing (klayvio)

Key Responsibilities:

Daily Tasks:
Monitor and engage on social media channels: Respond to comments, messages, and mentions, and address customer inquiries and feedback.

Create and share content: Publish engaging content across various platforms to maintain brand consistency and increase audience engagement.

Track performance metrics: Monitor key performance indicators (KPIs) to evaluate the effectiveness of social media posts and Upgrade to see actual infoeract with followers: Foster a sense of community and brand loyalty by engaging with followers through likes, comments, and shares.

Stay current: Keep abreast of social media trends, news, and platform updates to ensure a relevant and effective strategy.

Weekly Tasks:
Plan content: Develop a weekly content calendar detailing the posts, images, videos, and stories to be shared across different platforms.

Analyze performance data: Review the previous week's performance data to identify successful content, areas for improvement, and potential opportunities.

Collaborate with teaUpgrade to see actual infombers: Work with other departments, including content creation, design, and public relations, to coordinate messaging and campaigns.

Research competitors: Track competitors' social media activities and strategies to gain insights and maintain a competitive edge.

Generate creative ideas: Brainstorm innovative ideas for upcoming campaigns, promotions, and collaborations to maintain a dynamic social media presence.

Monthly Tasks:
Prepare monthly performance reports: Compile comprehensive reports detailing the performance of social media channels and campaigns, analyzing trends and KPIs.

Refine strategy: Evaluate the overall social media strategy, identify areas for improvement or optimization, and implement necessary Upgrade to see actual infovelop monthly campaigns: Plan promotional campaigns, product launches, or events, and create a coordinated social media strategy to support these initiatives.

Assess tools and resources: Evaluate the effectiveness of social media management tools and resources and explore new options if needed.

Professional development: Stay current on industry best practices, participate in webinars or conferences, and continue learning new skills to enhance expertise as a Social Media Marketing Specialist and Social Media Manager.