Google Ads Expert Media Buyer

Introduction
Guaranteed Quotes is a results-driven marketing agency focused on generating leads that translate digital marketing into profit for clients. Known for their simple, systematic approach to digital marketing, Guaranteed Quotes helps home service businesses double revenue inside 90 days. We work with small and medium-sized enterprises who understand the importance digital channels play in today’s ever-evolving online environment.

Guaranteed quotes started in 2022 and has quickly grown in a short span of time. We need you to help us further establish our brand and continue our upwards trajectory with the goal of becoming one of the leading marketing agencies in the world.

Job Overview
The Google Ads media buyer role will be to draft marketing campaigns from start to finish, on the Google Ads platform. The media buyer should be able to work independently and be proficient with Google’s different ad formats (Search, Display, Youtube, Shopping) Ad policies as well as an advanced understanding of audiences, tracking and attribution models. With Google accounting for more than 20% of our total client ad spend, success in this role is pivotal to the success of Guaranteed Quotes.

Responsibilities & Duties
1. Set up, monitor, and optimize Google Search campaigns from start to finish.
2. Set up, monitor, and optimize Google Display campaigns from start to finish.
3. Set up, monitor, and optimize Google Shopping campaigns from start to finish.
4. Set up, monitor, and optimize Youtube campaigns from start to finish.
5. Analyze Google media buys and associated metrics on a daily basis to ensure client success.
6. A/B test ad copy, images/videos, and funnels effectively to meet performance goals
7. Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
8. Perform competitive research to identify & learn from what competitors are doing
9. An intermediate understanding of Social, Email, Display, Native and Programmatic media buying and how all these channels come together to serve a brand’s purpose.

Qualifications
1. Have at least 2+ years experience conducting Google media buying activities
2. Demonstrated analytical and data interpretation skills
3. Strong verbal and written communication skills
4. Detail-oriented and organized
5. Exhibit enthusiasm, passion, and commitment
6. Google Marketing Certification is a plus
7. Advanced knowledge of other channels is a plus
8. Bachelor’s degree is a plus

Compensation
Competitive base salary + performance bonuses discussed before the start of the role. As a company that focuses on performance, we believe that performance should be in the foundations of our business in all areas including our employee/employer relationships. To apply for this position, please write a short (max 250 words) cover letter and send it with your resume attached.