PPC specialist

PPC Specialist in contextual targeting with focus on Google Ads.

We are looking for a Google Ads expert to manage contextual advertising campaigns in international market.
LGDeal loose lab grown b2b service marketplace is an innovative US company.
Responsibilities:
• Planning, creating, administration and optimization of Google advertising campaigns
• Lead generation, analytics and conversion promotion, price reduction of lead
• ROI analysis and economic efficiency of promotion channels (ROMI)
• Participating in strategy development regarding promotion in the Internet
Requirements:
• Proven relevant and effective experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• High proficiency with tools of web-analytics (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with large semantic kernels, remarketing
• English (advanced), Chinese will be an advantage
• Mathematical mindset and business-oriented