Direct Response Copywriter

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Full Time


PHP 80,000 - 100,000




Nov 30, 2022


IS Digital is an e-commerce company that creates e-commerce brands in different niches. We mainly focus within health and wellness. We focus our efforts on direct response and are constantly trying new ad methods and new strategies.

The Direct Response Copywriter is a key strategic marketing partner for IS Digital

Do you have a passion for writing direct response copy for various marketing channels, including YouTube, Podcasts, Facebook/Instagram ads, and sales letters?

Do you have experience working in a results-driven environment, where you use direct response copy to drive revenue-generating KPIs?

Our ideal candidate will be very familiar with managing content calendars, drafting direct response copy for a variety of channels, creating ad campaigns on Instagram and Facebook to drive revenue goals, organizing content into branded customer journeys from tripwires to high-ticket offers, growing channels, and driving channel traffic into blogs and funnels that grow the business.

This is a full-time position.

The ideal candidate will:
** Have superior storytelling skills and the ability to understand the needs of our community
** Participate in high-level strategy meetings to frame out both internal offers and to drive revenue across affiliate offers and internal offers
** Own our video marketing strategy, including writing effective video scripts with strong hooks, SEO-friendly content descriptions, and SEO-friendly podcast and blog copy to drive business goals
** Review video content and create video scripts for intros / outros / editing videos for our social channels + ads
** Plan, create and publish compelling content on social media (static, video, live streams, etc.) regularly to support and engage our communities
** Help conceptualize and create lead magnets, quizzes, etc for list building
** Work with our Marketing Director and multimedia designer to create graphics + video for our social / ads campaign
** Pay attention to KPIs and create content to improve our engagement, reach, referral traffic and conversions
** Review results and insights with the marketing director and marketing team, and suggest optimizations to our efforts to improve our KPIs
** Plan new offers and sales funnels for our brands
** Manage email copy for our affiliate marketing program to improve conversions on email traffic
** Work with a high-performing marketing team to review data, strategize and drive our business goals.

You are perfect for this position if you:
** Love to write compelling content
** Are passionate about health and wellness
** Can write in our tone and style based on our brand guidelines
** Understand the unique ways to engage readers on various social channels (Facebook, Instagram, and Twitter) resulting in clicks, comments, likes, shares, and conversions
** Can grasp complex concepts and make them understandable
** Have excellent grammar and writing skills
** Work well under pressure and on tight deadlines
** Bounce back from constructive criticism with renewed dedication
** Have the desire to be a part of something bigger than yourself
** Demonstrate follow-through and ability to get things done
** Adeptly handle multiple moving parts at once
** Ability to multitask, prioritize, and manage time effectively

** 3-5 years in Direct Response Copywriting
** Experience working with direct response copy for YouTube, Facebook, and Instagram
** Excellent communication skills (a perfectionist when it comes to spelling and grammar)
** Previous experience in the health and wellness industry
** Advanced time management and interpersonal skills
** An associate’s degree or equivalent is preferred
** Excellent verbal and written skills
** Comprehensive knowledge of G Suite tools and navigating popular social media platforms

Tech Requirements:
** Computer - at least i5 or equivalent with 8GB RAM
** Internet Speed - At least 20 MBPS Download speed

Work Type: Full-time
Work Schedule: Monday - Friday - 5PM to 2AM EST // 5AM - 2 PM PH Time
Salary range: Php 80,000 - 100,000 / month, DOE.


If this position is interesting to you, please apply:

1) Join our community: Upgrade to see actual info/opportunities

2) Please send an email to Upgrade to see actual info with the Subject: I am applying for ISD:: Direct Response Copywriter

3) In the body of the email, the first sentence should be: I am applying for ISD:: Direct Response Copywriter

4) Then, please share a couple of paragraphs describing why you'd be good for this position, and

5) Please provide a link to your resume and portfolio (don't skip this step or we will not accept your application!).

6) Please also include your mobile phone number (we like to text). Thank you!

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