Google Ads Specialist

ZuGo Bike is an innovative electric bike company developing sustainable, stylish, and high-performance electric vehicles. Based in Austin, TX, we ship throughout the US, and with your support, we will soon open new channels worldwide.

ZuGo Bike is expanding quickly, and we’re looking for talent who match our pace and love to scale. If you're a change-maker and enjoy teamwork-driven culture, ZuGo might be the perfect place for you.

As a Performance Specialist / Google Ads Specialist at ZuGo Bike, you will build and optimize Google ad campaigns to aid in new customer acquisitions, increase our online presence and website traffic, and scale our revenue. The ideal candidate has at least 3 years of experience in Google Ads initiatives and will develop strategic recommendations and account optimizations.

Your responsibilities:

- Perform keyword research to find the best advertising opportunities
- Perform search query reports adding new long-tail keywords, match types, and negatives
- Measure results using tools like Google Analytics, Google Search Console, Google Tag Manager, SEM Rush, and other
performance dashboards.
- Interpret and present reports to key stakeholders
- Manage bidding strategies, account budget caps, impression share, quality score, and other important metrics to improve and
optimize PPC strategies continually.
- Write copies and test new ads.
- Perform critical optimization and a/b testing to achieve marketing KPIs based on CPC, CTR, CPA, ROAS, etc.
- Perform and act on competitive analysis
- Make frequent adjustments to increase account performance.
- Come up with new strategies based on the company's business goals.
- Serve as the point person for PPC-related questions and strategy across the business.

What's good to have (Bonus if you have skills with:)

- Experience in using Google Tag Manager (GTM)
- Skills in copywriting and graphic design
- Experience in effective creative direction
- Experience in managing paid Facebook campaigns
- Work experience with lifestyle, outdoor, electric vehicles, or e-commerce industry

Your Qualifications:

- Minimum 3 years of Google advertising experience in Search, Shopping, Video, Display, and other campaign types
- Must have a strong affinity for data and analytics
- Strong knowledge of Google Analytics and other analytics dashboards
- Must be Google Ads Certified
- Good experience with optimizing landing pages and other key website performance metrics
- Good understanding of Shopify and other eCommerce platforms.
- Familiarity with customer journey and lifecycle, including customer retention principles.
- Comfortable in a highly entrepreneurial, fast-paced environment and lean team.
- Strong written and oral communication skills

To apply, please follow this link:

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