Marketing Automation Specialist

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

TBD

DATE POSTED

Dec 29, 2022

JOB OVERVIEW

We are looking for a Marketing Automation Specialist to help build and manage campaigns across multiple platforms! This is an incredible opportunity for an expert in automation and deep knowledge of Infusionsoft and ClickFunnels to help drive customer enrollment and engagement in one or more of our life-changing programs. We are looking for someone with a passion for utilizing technology to drive outcomes, understands CRM best practices, is extremely detail-oriented, has ninja relational data skills, and is an excellent communicator. The ideal candidate for this role is flexible, process-oriented, skilled in documentation, and highly organized.

If you are obsessed with performance-driven marketing and seeing the impact your work will have on furthering our mission to end human suffering, this is the ideal position for you.

What you'll be doing:
- Assist with the maintenance of our marketing automation platform and customer relationship management (Infusionsoft) and ensure correct communication with connected systems
- Support the Integration of 3rd party tools and technologies (Clickfunnels, Ontraport, Active Campaign, Calendly, Twilio, Google Analytics, Kajabi, Zapier, etc.) so that they seamlessly integrate into streamlined campaigns.
- Create campaign execution and project management documents that provide a detailed overview of systems integration, steps, and timing.
- Conduct thorough testing and assure quality assurance of new and existing campaigns.
- Setup and schedule reporting across all campaigns and all platforms to monitor campaign performance and results
- Maintain data management and data cleansing best practices to ensure data integrity.
- Execute and measure experiments (A/B testing) and conversion tests
- Support internal teams by troubleshooting any errors that are reported by teaUpgrade to see actual infombers.

Experience:
- 3+ years of experience in Infusionsoft operations, database marketing, list generation, campaign management/testing, and reporting.
- 2+ years of ClickFunnels experience. If you have graphic or web design experience, that is a huge plus!
- Ability to understand the resulting metrics Meta/Facebook pixels
- Campaign automation deployment for marketing as well as billing/finance needs.
- Experience with or understanding of Ontraport, Kajabi, and Zapier is a plus
- Developing, executing, and analyzing A/B or multivariate tests.
- Advanced Excel skills.
- Familiarity with Quality Assurance (QA) protocols and ownership of QA sign off for deliverables
- WordPress, HTML, CSS, Javascript is a plus.
- Email design skills would be an advantage but not essential.
- Responsible self-starter with the ability to problem-solve and work in a fast-paced environment with frequently changing needs and schedules. Cool, calm, and collected under pressure. Must possess comfort with competing and shifting priorities.
- Home office with high-speed internet (minimum of 30x5 Mbps) and up-to-date computer hardware/software (purchased within the last 3 years).

You could be our star candidate if:
- You think strategically and work collaboratively with a team.
- You are willing to do things differently than you've done them before.
- You thrive in a flexible and fast-paced environment.
- You are self-driven. We work Upgrade to see actual info one will breathe down your neck. If that is required, this isn't the gig for you.
- Fast but detail-oriented. Highly organized. Team player and strong communicator.
- You can multi-task and work in a deadline-driven environment with limited supervision

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