Senior Paid Ads Strategist

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TYPE OF WORK

Any

SALARY

Negotiable Based on Level of Experience

HOURS PER WEEK

TBD

DATE POSTED

Nov 02, 2022

JOB OVERVIEW

Senior Paid Ads Strategist

Job Description

About Us:
We are a local IT company based in Tampa, FL (with more than 200 business clients). To meet our client's demands, we are expanding to Digital Marketing and launching a new website and brand. We are looking for people who will help us grow the company. As you will be one of the first hires, you will be involved in developing our website, brand, services, and marketing strategies.

The services that we are offering our clients are: Web Development & Management, Content Marketing, Local SEO, Social Media Management, and Paid Ads.

Proposed compensation: negotiable depending on experience and areas of expertise.

Job Brief:


We’re looking for a person that has the ability and experience to launch and run our Paid Ads Department (Facebook, Google).
This will include sop creation, campaign ideation, setup, optimization, testing, and analysis. You should be able to formulate campaign strategy, create relevant consumer groups, manage budget expectations, and analyze competitive activity to formulate effective social media ad campaigns.

Responsibilities:

Manage direct response Facebook ad campaigns from the planning stage to completion
Liaising with clients to understand the business goal of the ad campaign
Brainstorming with content strategists internally to optimize the content of the ads to connect with relevant consumer groups
Brief creative teams and develop campaign creative assets
Have up-to-date knowledge about Facebook’s Ads Manager, Google AdWords, and any emerging ad platforms on social media
Understand conversion metrics and best practices to increase conversion rates
Should have a thorough understanding of marketing funnel and landing page optimization
Create analytical reports on the ad campaigns with recommendations
Create and manage media budgets for assigned campaigns

Monitor and optimize all Facebook campaigns


Key Measures Of Success:

Optimization of campaign click-thru rates, conversion rates, and bid management
Campaign performance against target KPI’s.
Profit margin on campaigns


Skills:

Display an in-depth knowledge of all tools on Facebook Ads Manager,
LinkedIn Campaign Manager, & Google AdWords and how each can be used in different scenarios
Clear communicational skills and fluent in English
Self-motivated with strong organizational skills and attention to detail
Knowledge of marketing to B2C is a must while B2B is a plus
Prior experience in copywriting is a plus


How to Apply?

1. Send me a few sentences explaining why you would like this position.

2. Mention the phrase “Tampa Bucs” at the beginning of your application.

3. Send resume/CV and qualifications

4. List ALL the software/tools that you will use. Also, list your experience in one sentence with a rating of your skill, for example:

Adwords - 8/10

5. Personal goals you'd like to achieve in the next 12 months... in just 2 sentences

7. How many hours per week are you looking to work?

8. What is your desired hourly rate?

9. What is your total AdSpend? Facebook and Google Ads?

9. There will be a skype call interview between us, and video will be required.

ABOUT THE EMPLOYER

Contact Person: Yan Gonzalez

Member since: March 29, 2020

Total Job Posts: 4

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