Digital Marketing Specialist

Who are we?
We’re Helium 10, the leading Software company for Amazon sellers. We move fast and need someone who can keep up in a high-growth environment. We’re experts at our craft (and if not, we become experts, fast!) and hold each other to a high standard. Why? We’re shaping the future for Amazon sellers; our customers deserve the best. We make tough decisions, own up to mistakes, and above all, find solutions to problems.

Who Are You?
The Digital Marketing Specialist will be an instrumental member of the Performance team working with both Email and Paid Ads channels and have the unique opportunity to touch Helium 10 customers from beginning to end: to acquire new customers and engage existing and potential Helium 10 customers. Day-to-day, you will work closely with the Paid Ads and Email teams to create stellar ads and high engagement email, in-app, and push notifications for Helium 10 customers. You have a curious, inquisitive nature and are an independent thinker who isn’t afraid to ask questions and learn!

Salary and Benefits:

$1500 - $2000 per month (negotiable depending on experience)
13th-month pay
HMO for contractor plus immediate family (spouse and children) after 3 months of employment
Anniversary and birthday bonuses
Sick leave and paid time off after 3 months
Maternity/Paternity leave (applicable after 6 months)
Internal training
Savings Bonus
Duties and Responsibilities:

Support Paid Ads team - create, monitor, and optimize paid search campaigns within Google, Bing, Facebook, LinkedIn, and other performance platforms while staying within our brand guidelines.
Monitor and analyze data from Google Analytics, Funnel.io, Google DataStudio reports, and other tools to gain insights and spot opportunities to make informed and strategic adjustments.
Assist in actively testing and analyzing keywords, bid strategies, ad copy, ad creative, and landing pages.
Have experience with Google Tag Manager, including but not limited to creating and testing triggers, and tags
Keep up-to-date with paid social and PPC industry trends, developments, and best practices.
Support Lifecycle and Email team - assist in executing lifecycle and promotion campaigns across email, in-app, and push notifications.
Identify opportunities to continually optimize campaigns and workflows to drive acquisition, subscription, retention, and engagement.
Perform QA on lifecycle and promotion campaigns and produce regular performance reports.
Ensure adherence to best practices and relevant email regulations and maintain our email reputation.
Required Skills and Abilities:

Strong understanding of email marketing best practices, including responsive design, deliverability, and segmentation.
Ability to manage and prioritize multiple large-scale cross-channel campaigns.
Familiarity with lifecycle marketing and promotional strategies and tactics (e.g. trigger-based communications).
Working knowledge of HTML/CSS to help build and maintain templates is required.
Working knowledge of email modules/widgets is desired.
Well-versed in performance marketing, conversion, and online customer acquisition activities
Up-to-date with the latest trends and best practices in paid social and search engine marketing
Experience with Conversion Rate Optimization and Remarketing
Experience with the following User Interfaces: Google, Bing, Facebook, LinkedIn
Experience with Google Tag Manager
Familiarity with A/B and multivariate experiments (preferred)
Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, etc)
Experience with data visualization tools (e.g. Tableau, Google Data Studio)
Strong analytical skills and experience generating PPC/SEM reports
Excellent verbal and written communication skills.

Job Requirements:

1-3 years of hands-on digital marketing channels such as paid ads and email marketing
Bachelors degree required