Paid Social Media Buyer

Key Areas of Responsibility:
• Focus on planning and execution of paid social campaigns across major social platforms (Facebook Ads Mgr., Facebook Business Manager, Instagram, Twitter, Pinterest, Snapchat, LinkedIn, etc).
• Build ads in the social platforms with client-provided assets (images / ad copy, etc.)
• Manage day to day campaign budgets to ensure cost efficiency and proper spend pacing
• Analyze data to optimize campaigns to stay on target and meet campaign goals.
• Create client-facing reports that show the success of the plan and campaign stewardship.
• Maintain up-to-date knowledge and information on platform features and updates, as well as overall industry trends in digital advertising, and communicate new features and changes to the team
• Perform other related work as required