Digital Marketing Manager

About Us:

The Credit Pros, ranked by Inc. Magazine as one of America’s 5,000 fastest growing companies 6 years running, is a financial technology firm dedicated to educating our clients on how to avoid credit-oriented mistakes in the future. We are equally committed to improving the lives of our employees and have been honored by Inc. Magazine as one of the 50 best places work.

We are looking for the best person that has a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This person will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Key Responsibilities:
? Collaborate with agencies and other vendor partners
? Brainstorm new and creative growth strategies
? Identify trends and insights, and optimize spend and performance based on the insights
? Create and present the annual marketing plan and strategy
? Design, build and maintain our social media presence
? Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
? Plan, execute, and measure experiments and conversion tests
? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) and make evidence-based decisions
? Optimize user funnels
? Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points working closely with Sales
? Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:
? Excellent verbal and written English skills\
? Excellent presentation skills
? Digital marketing management experience of at least 5 yrs with strong ability to build digital presence for brand and company
?Ability to develop the right voice for each social media platform.
?Experience developing digital marketing strategies working with a global team and developing a marketing plan leveraging SEO strategies.
? Ability to measure the success of campaigns.
? Visual intelligence; understanding of graphic design principles.
? Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc
?In-depth knowledge of big data analysis
? Experience in Lead Generation for marketing strategies
?Additional marketing certifications are a PLUS!

Technical Requirements:

Dedicated workspace at home and equipment with the following specifications:
USB-Type headset and functional webcam
Windows 10 or Windows 11 Home/Education/Professional/Enterprise
PC Processor: Intel i3 8th generation or Intel i5 / i7 / i9 (2.0GHz & up) *Must be 6th generation & up /or/ AMD Ryzen 3 / Ryzen 5 / Ryzen 7 / Ryzen 9 (2.0GHz & up) *Must be 2nd generation or Higher
PC Memory: 8GB & up • Hard Drive: 256GB & up
Hard Wire/Ethernet Connection (Wireless internet connection is prohibited)
Screen: Laptop - 15.6'' & up / Desktop - 20'' & up (The use of two screens is recommended but not required)
Minimum Internet speed required: 15 Mbps upload/15 Mbps download (If internet speed is more than 15mbps - DL and UP speed must be at least symmetrical)

Benefits:

• Full Time Work from Home
• Flexible Paid Time Off
• Birthday Time Off
• Company Holidays
• Sat Sun Off – (Mon- Fri Workweek)
• Professional and Management Training

Additional Information:

• Salary: TBD
• Looking to hire ASAP!
• BYOD + Cloud based monitoring is required

We look forward to meeting you!

If interested, please submit your resume at Upgrade to see actual info with a subject line: Digital Marketing Manager Application_(Your Full Name)_Upgrade to see actual infote: We have a maximum of 3-5 business days Turn-Around-Time for each recruitment phase. You can follow-up the status of your application if you didn't get any update from us 3-5 business days upon receipt of the email. Also, our emails tend to go to SPAM Folders as well so please check them regularly.