Expert Media Buyer

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TYPE OF WORK

Full Time

SALARY

$500-$800

ID PROOF

50

DATE POSTED

Jun 29, 2022

JOB OVERVIEW

Job Description
Seeking a highly motivated AdWords & YouTube Media Buyer with years of experience to join our Paid Social Media team. Expert in the heart of the fast-pace dynamic marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.
The AdWords & YouTube Media Buyer works to create and optimize AdWords' & YouTube campaigns for different clients and deliver good results and ROI.
Should participate in all aspects of executing high profile and complex paid advertising campaigns on networks. This includes initial planning, implementation, monitoring, optimization, analysis and reporting. The Media Buyer is often the lead day-to-day subject matter expert (SME) for their clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
Paid Media's ability to target customers, create compelling and engaging ads and deliver outstanding performance demands detail oriented, strategic and creative thinkers with the drive and dedication to impacting their client business and the world at large.
The AdWords & YouTube Media Buyer is also a key resource for each account and is expected to support the team in strategy, education, and paid social thought-leadership.
Responsibilities:
Create B2C AdWords' &YouTube campaigns (from planning to campaign objective and budgeting, to ad formats) for dealer clients
Build both prospecting and retargeting campaigns that push targeted traffic through the purchase funnel
Construct audience buckets based on campaign goals through demographic data, Psychographic, and a combination of 1st party and 3rd party data
Use 3rd party Tracking Software and Google Analytics metrics to expand, evolve, and optimize campaigns
Ensure AdWords & YouTube tasks are being delivered on-time and as expected by the client
Test ads to determine the highest performing creative, markets, and ad copy
Ensure proper tracking, attribution, and consistency across client campaigns
Establish and maintain a great working relationship w/ communication between the Onboarding, Performance Management, and Development teams
Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
Stay current with best practices, strategies, legislation and industry standards related to Google & YouTube Advertising
Expertise in the use and understanding of the Google Ads interface. Responsible for strategizing and handling marketing campaigns for their clients
Qualifications
Minimum 2 years of experience in buying cross-platform paid ads within native platforms.
Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
Strong Excel and data visualization skills
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Demonstrated analytical and data interpretation skills
Strong verbal and written communication skills
Detail-oriented and organized
Exhibit enthusiasm, passion, and commitment
An AdWords specialist
Salary: $500-$800 ( per month based on experience and track record)
Time zone: EST

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SKILL SUMMARY
Advertising
Google AdWords Facebook Ads Media Buys
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