CRM Strategy and Implementation Specialist

Advance Marketing Group (Upgrade to see actual info) is a small Agency in Lethbridge, Alberta (Canada). We have been in business since 2011 and have around 15 people in our company. My name is Blaine Thompson – nice to meet you.

We’re looking for someone who is proficient in CRM applications like ZOHO, HubSpot, GHL and CRM automation implementation for us and our clients. Skills include:

Build automations
Analyze current campaigns to see what could be improved
Plan out new email campaigns

Email and SMS message creation
API integrations with zapier, facebook conversion actions and others
Test out all the email/SMS flows that you build. This is a key skill for us.

Here are some other things I’m looking for in an ideal candidate (we can train you on some of these skills if you don’t already have them):

-REPORTING: be able to generate reports for our internal team as well as for clients, that are readable and easily show the numbers the client actually NEEDS to know

-INTEGRATIONS: sometimes the email software needs to be connected to other software using Zapier or direct integration.

-DASHBOARDS: If you’re able to help configure reporting dashboards that can make it easier for us to make sure we’re meeting our client’s goals, that would be very useful.

-COPYWRITING: we have a copywriter on staff, but we may ask you to make small tweaks or do some very basic writing yourself for emails.

-SPEAK UP! I know one of the difficulties is just speaking up if there’s a problem. If there’s a task you’re not sure how to do - please raise a hand right away so I can help!

-MARKET RESEARCH: a very important skill. Research competitor companies, analyze their offers and see if there’s anything that we could improve upon.

-Codewords: please put the word “taco” in the subject line or first line of your application. This is to weed out candidates who haven’t read this ad, or who just skimmed the Upgrade to see actual infoually, about 50% of the people who apply will fail to put this, so if you’re reading this you’re already in the top 50% of candidates

-ATTENTION TO DETAIL: errors in the ad that don’t reflect our client will make us look bad. I need someone who is willing to dig into each client, understand them deeply, and make sure we don’t publish anything that doesn’t fit with them.

-ONGOING EDUCATION: The world of email marketing is constantly moving forward, and being able to keep on top of the trends is important. We work in different email marketing software such as ActiveCampaign, GoHighLevel, Hubspot, etc. - so being able to adapt to different software and learn them is vital.

-COMMUNICATION: we communicate over slack. There will be weekly check-ins and regular daily communication. You would be responsible for checking in with the tasks you’re working on each day, and recording clearly what you did with each hour you worked.

-DEDICATED: it's very important to me that you are just working for us. Does it work for you to be dedicated here? It's fine if you want to start your own projects or products, we can offer you as many hours as you would like here, even above 40 hours per week if you are able, as long as that time is used productively for our clients.


At the end of the day, what I really want is someone who will take our client’s accounts to the next level. We want someone who is forward-thinking and proactive.

You would be responsible for somewhere between 3-10 accounts at a time. This job is anywhere from 15-40 hours per week.

Please send over examples of other work you’ve done in CRM systems and email marketing. If you have any results to show, we’re very interested in that. Looking forward to hearing from you!