Marketing Manager

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MARKETING MANAGER
At TradesFormation we’re in the business of helping Tradies build and run theirs. We run a variety of business coaching and consulting services to clients all over Australia at varying stages of their careers, so we can guarantee you will never get bored!. Our team is agile, passionate and driven, and absolutely love what we do.

Who we are and where you come in:
We are looking for a Marketing Manager to join our team to take leadership across all our marketing services and events. This is a permanent full-time role to work from home .

We support a creative, fun, and inclusive culture without Upgrade to see actual inforeers at TradesFormation are built upon the passionate desire to make a tangible difference in people's lives. This isn’t just about meeting deadlines or targets - although you need to do that too - but about delivering the best possible service to our clients.

You will be someone who loves everything about Marketing, has a strong commercial acumen and business mindset, good with analytics, acts as a brand representative, can successfully manage a team of marketers, and implement effective marketing strategies and campaigns.

What’s on offer:
Work from home - think of all the money and time you will save just on no longer needing to commute!
A culture that values mental health and wellbeing of all staff
Our customers come from all walks of life and so do we - you’ll be a part of a diverse, supportive, team in an organization that invests in its people and its culture.
Attractive base salary, with the future opportunity to increase based on proven results
An opportunity to make a real difference to the lives and businesses of our clients

What you will be doing:
- GROWING THE DATABASE
- Manage all marketing client communications and the marketing team.
- Produce monthly reports for both TradesFormation and its marketing clients analysing the progress and growth of our marketing services.
- Grow and manage TradesFormation’s social media presence across social media channels Facebook, Instagram, and LinkedIn. - Also includes creating and executing an editorial calendar
- Manage EDM campaigns and direct content and copy writing to maximise awareness, engagement, retention, and other initiatives
- Creating an integrated marketing strategy designed at generating thousands of leads a year. If you have never done lead gen, this job is not for you.
- Constant monitoring of our funnels and improving the performance of individual communications.
- Execute live online event launches and marketing campaigns

To be successful in this role, you will have:
- Marketing degree or equivalent, digital marketing qualification preferred.
- Minimum 4+ years’ experience in digital marketing
- Excellent understanding of direct response marketing
- Strong social media marketing skills and knowledge
- Content creation and copywriting skills in combination with EDM campaign experience
- Strong commercial acumen with sound people management and organizational skills
- Strong communication and writing skills with impeccable attention to detail
- Ability to build and manage marketing funnels effectively

SOFTWARE WE USE:
Trello
Google Workspace
Slack
SEMRush
Canva
Later
Kajabi
Pipedrive

We are looking to fill this role as soon as possible – apply now to be considered.

Thank you for your Upgrade to see actual info ORDER TO BE CONSIDERED, SEND THROUGH A 30-60 SECOND LOOM VIDEO TO Upgrade to see actual info