Email Marketer for creator economy SaaS

What’s up? We’re PRTL Inc.! We are a contemporary global creative and consultancy agency with expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2013 and is headquartered in Tokyo, Japan. PRTL inc. provides services to technology companies within the creator economy industry and provides thought leadership throughout the global industry.

Culture is our key and Empathy is how we build it. PRTL inc. is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative, and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.

The PITCH

PRTL’s client operates 2 SaaS products servicing the creator economy. We are currently seeking an Email Marketer to support the email marketing team's global program. This role will work closely with international markets to establish and execute revenue-generating initiatives and events, and continue optimization efforts on existing email campaigns including increased personalization and affinity targeting. This role will drive international email innovation by working cross-functionally across several teams, including our global market leads, Marketing, Creative, Technology, Product, Analytics, CRM, Email, and Site Merchandising.

Key Responsibilities:

Manage, plan and execute global email marketing programs through a personalized lens
Work closely with international markets to establish and execute strategic email marketing programs that support revenue generation and nurture long term brand initiatives
Maintain international email calendar and coordinate email campaign scheduling to ensure proper cadence, avoiding overlapping messages and ensuring key message integration
Analyze and report on email program performance and key email metrics
Create and execute international email testing roadmap
Collaborate with teams across the organization to deliver targeted email campaigns that support core initiatives and events
Drive email innovation for global audiences through personalization by targeting affinity purchasing, lifecycle stages, and site behaviors
Develop scalable solutions and processes for complex global email marketing programs and marketing automation in a high growth global environment

Essential Qualifications

Minimum 4-6 years experience in email marketing
Expert in MoEngage or similar marketing automation platform
Ability to turn data into actionable insights and provide direction on future strategies
Thorough and consistent proactivity with planning, updating documents, and aligning calendars
Strong written & verbal communication skills to work across numerous cross-functional teams and across multiple regions
Highly organized, strong time management skills and attention to detail
Strong project management skills with the ability to manage multiple email projects simultaneously
Knowledge of Google Analytics, Mixpanel is a plus
Ability to perform in a high-volume and fast-paced work environment with a globally distributed team
You can distinguish between the urgent and the important, prioritize based on business impact, and communicate your decisions convincingly
You are organized, detail-oriented, and possess some data analysis skills to deliver customer insights through the numbers. If you have a point of view on CSAT, NPS, Customer Effort, First response time, and other KPIs to drive the right behaviors, we would like to hear them.
You can interact effectively with different audiences and at different levels
You are curious to learn and have a desire to share your knowledge with others so that collective success is promoted
You do not shy away from any opportunity for process improvements, even if it is unpopular, and demonstrate willingness to be part of the solution
You are willing to perform other duties and functions as assigned

What you should know about PRTL

Think “lab” and not “agency”. We get excited about solving business problems, not creating content for the sake of making content. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our ---------- ’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

P.S Send us your resume --- always excited to see some unicorn talents :) Pay attention? Add keyword “unicorn” to the subject line of your message.