Email Marketing Specialist

The Company is an award-winning world leader in medical devices for sexual Upgrade to see actual info creates FDA-II devices that adapt to the user's body and deliver targeted vibrations to address big topics like genito-pelvic pain, period pain, arousal disorder and erectile dysfunction - without any medicines, without any side Upgrade to see actual infos devices have changed the lives of over 50,000 users across 65 countries.

OVERALL JOB PURPOSE:

To continue creating category defining products, the Email Marketing Specialist role, is crucial to the business as a leading channel in digital marketing activities. This is a creative role at a very exciting stage. The successful candidate will be a core part of the Marketing team as the Company scales the business and releases new products at a much faster pace. Working directly with the Head of Digital Marketing, you’ll have the opportunity to develop and execute your own strategies have a real impact on the direction of the Company’s overall marketing.

KEY RESPONSIBILITIES:
- Build and implement data-driven custom and standard email automations as well as one-off email Upgrade to see actual infoing analytics, insights and segmentation to achieve revenue goals.
- List management including analysing list health and segmentation strategy.
- Thoroughly checking all emails, ensuring accuracy of copy, offers, prices, links and tracking.
- Configure workflows and monitor marketing automation software.
- Writing, building and scheduling all one-off and automated emails including creative, copy and content.
- Plan and manage the CRM calendar, implementing new ideas and ensure the calendar remains up to date with the latest information.
- Track and analyze results of campaigns, deliverability and email-based KPIs and make recommendations in order to achieve maximum ROI.
- Create A/B testing for email and landing pages to measure effectiveness and improve campaign performance.
- Identify blind spots and opportunities in deliverability, messaging, and revenue.
- Communication of creative requirements for Creative Team as and when required.
- Analysing email performance, customer engagement levels and conversion rates.
- Support other digital marketing activities as and when required.

SKILL / EXPERIENCE REQUIREMENTS
- 3+ years' experience and proven results in creating engaging email marketing campaigns as well as email automations for onboarding, post-purchase, etc.
- Previous expertise working with US premium brands with highly competitive keywords required.
- Native or Fluent English written and verbal skills.
- Strong copywriting skills.
- Understanding of customer journeys and retention, acquisition and engagement.
- Experience with Shopify stores.
- Strong automation skills using Klaviyo.
- High level of attention to detail and structure.
- Highly organised, able to prioritise, understand deadlines, and respond to work with urgency.
- Highly driven and ambitious, naturally collaborative who excels as part of a team.
- Motivated self-starter with an entrepreneurial mindset.
- Deeply analytical and highly proficient at Excel and other MS Office products.
- Adaptable, working well in a constantly changing environment.
- Creative thinker with genuine motivation for our mission to make sexual health mainstream.