SEO Specialist

We are looking for a Search Engine Optimization Specialist to increase search engine rankings and traffic to our client’s websites. Your primary goal is to increase conversion through search results, so your tasks will involve keyword research, informed content development, and link building. Our ideal candidate is a digital marketing expert who can create content and strategy that will significantly increase our organization's visibility. Applicants should be comfortable with CSS, HTML, and Google Analytics so you can assist with strategic changes to page layout.

We'd love for you to be a part of our team, have long-lasting relationships, and create a win-win environment. Please understand that honesty is the key. Please provide case studies, SEO audits that you've done or some proof of your Upgrade to see actual infondidates without any actual knowledge proof won't be reviewed.
You need to be hardworking and willing to gain knowledge and improve your skills. We value people and your work.

A. Duties and Responsibilities

- Ensures that the websites under the responsibility and care of the specialist is fully optimized and is being optimized constantly
- Coordinates with content creators/writers in producing quality content for the website and its advertisements
- Creates, develops, and executes tests to gauge the website’s current returns on investment (ROI) and trends
- Provides weekly or monthly reports for the campaigns and SEO initiatives required of the investor or the client
- Establishes, maintains, and sustains key business relationships with the client, account manager, and other individuals important for the project or the campaign
- Develop and implement link building strategy through white hat seo techniques including: guest post outreach, niche edits, and other common SEO link building strategies
- Performs On Page SEO optimizations including broken link correction, keyword density, TF*IDF analysis, Schema Markup, ect.
- Manages important citations and directory listings for clients with proper NAPW
- Perform keyword research, selection, and testing using SEO software such as ahrefs and SEMrush
- Develop content using keywords to increase website traffic
- Make strategic changes to page design and layout
- Perform routine SEO audit and assist with website maintenance or error corrections
- Provide optimization, ranking, and analytics reports on a weekly/monthly basis

B. Skills
- Must be capable of creating and editing innovative and creative content to ensure a constant stream of trend-worthy information
- Should be adaptable in learning new trends in the digital market and in the SEO industry as a whole
- Must be goal-oriented, detail-oriented, and well-organized in working
- Experience with Google Analytics (certification a plus)
- Digital marketing experience
- Copywriting experience
- Familiarity with CSS and HTML (preferred)
- Communication skills
- Organizational skills

C. Qualifications
- Should have at least two-plus years of experience working in the SEO, digital, and other industries that are relatable
- 1+ year experience with HTML, Ruby on Rails, CSS, JavaScript
- A passion for deep analysis of web technologies & SEO
- A strong understanding of search engine crawlers
- Experience in/familiar with canonicalization, client & server-side redirects, pagination, crawl budget, xml sitemaps
- Technical auditing experience on small to large web sites, both static and dynamic
- Ability to recognize common technical issues and explain their solutions coherently, ensuring that clients and teammates understand the recommendations
- Ability to diagnose and resolve technical issues on sites with thousands of pages
- Ability to research technical issues and make actionable and well-informed recommendations based on your findings
- Comfortable retrieving and analyzing data from Google and Bing Webmaster Tools
- Advanced Google sheet skills (pivot tables, look-up function and conditional functions)
- Structured markup understanding
- Ability to work in a fast-paced environment

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