SEO Expert/ Specialist - SHOPIFY

Key tasks and Responsibilities
? Optimizing copy and landing pages for search engine optimization
? Performing ongoing keyword research including discovery and expansion of keyword opportunities
? Researching and implementing content recommendations for organic SEO success
? Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
? Track, report, and analyze website analytics and PPC initiatives and campaigns
? Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
? Optimize copy and landing pages for search engine marketing
? Perform ongoing keyword discovery, expansion and optimization
? Research and implement search engine optimization recommendations
? Research and analyze competitor advertising links
? Develop and implement link building strategy
? Work with the development team to ensure SEO best practices are properly implemented on newly developed code
? Work with editorial and marketing teams to drive SEO in content creation and content programming
? Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Top Requirements

? Proven SEO experience
? Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
? Solid understanding of performance marketing, conversion, and online customer acquisition
? In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
? Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
? Experience with A/B and multivariate experiments
? Working knowledge of HTML, CSS, and JavaScript development and constraints
? Knowledge of ranking factors and search engine algorithms
? Up-to-date with the latest trends and best practices in SEO and SEM
? Can work during PST hours

Benefits and Perks:

Achieving a goal and providing significant results are being rewarded
Career development is rapid
Great and positive workplace

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