Social Media Manager

About Sylviancare Franchising
Sylviancare Franchising is a franchising company based in Reading, Berkshire UK. We currently have 10 franchises that we are managing, however our franchise group is constantly growing. Our franchises are providing domiciliary care services to the elderly in their own home, a sector that is rapidly expanding in the UK.


Job purpose and summary
As Social Media Manager, you will be responsible for developing and enhancing all our social media marketing activities. The role will support a variety of social media marketing initiatives including ideation, writing and producing content, developing strategies, managing channels and community engagement. You will also be required to create marketing materials such as leaflets and business cards. You will be helping us develop a consistent image of the brand across all our franchises.

This role is ideal for someone who has been working in a social media role as well as as a graphic designer. The role doesn’t involve managing people but will involve working in collaboration with the Sylviancare team. You will work closely alongside our director to produce the best work possible. This is a part time role (20 hours) to start, with a view to become full time (40 hours per week) in about 6 months time.


Key Skills
• 2-4 years of social media marketing experience
• Strong writing and proofreading skills with excellent grammar and high attention to detail
• Clear and effective communication, both verbal and written, with strong interpersonal skills and the ability to communicate key messages
• Highly collaborative with the ability to influence and work effectively with a range of customer and internal and external stakeholders
• Creative with the ability to generate new ideas and customer-focused strategies
• Strategic thinking and decision-making ability to connect long-term strategy with shorter-term execution plans
• Excellent planning and organisational skills
• Strong project management skills with the ability to set relevant priorities daily
• Great at prioritising your time as well as deadlines
• Creative thinking and a good understanding of brand tone of voice and its role within a brand

Main Duties and Responsibilities
• Managing all franchises social channels, including engagement, content creation and content scheduling, demonstrating an understanding of the best practices of the main social media channels, which content and approaches work on each and why
• Researching, writing, editing and proofreading clear, concise and engaging content, ensuring high standards and consistency across all content, in a style in line with tone and mission
• Managing the delivery and chasing of work on client accounts, liaising effectively with all key stakeholders
• Ideation and brainstorming, generating new ideas and strategies, identifying which content will be most effective for specific audiences
• Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics then applying those learnings to suggest improvements
• Creating engaging multimedia content (and/or outsourcing this effectively) across multiple platforms
• Analysing competitor activity and applying learnings
• To continually improve own skill set with further reading & training around content marketing, SEO, social media and latest industry trends
• To undertake any other duties to assist in the day to managing of our social media accounts, assisting the Director with any ad-hoc tasks as required

Desirable skills

• Video content production, but not essential
• A good eye for branding and design

Company Benefits
• Hybrid and flexible working - choose your hours to suit you
• A diverse team where your voice is heard and valued
• Annual Performance Bonus