Dynamic Marketing Assistant & Lead Generation Specialist

Seeking to fill the role of a Marketing Assistant & Lead Generator. Primary functions will be assistance with marketing efforts, lead generation and data entry. Tasks associated with these primary functions will be maintaining and updating prospect lists/spreadsheets, entering information into our CRM (Active Campaign), scheduling drip campaigns to prospects in Active Campaign, emailing potential clients, scheduling appointments, sending out marketing materials via email or through our CRM, and accurately tracking/reporting your performance daily.

This individual will be a highly motivated, self-starter that’s able to identify decision makers and help develop new business prospects from multiple sources including prospect lists, social media channels, target prospect lists, LinkedIn Navigator, discovery and individual research. An ideal Marketing Assistant & Lead Generation Specialist will have a strong understanding of the early stages of the sales funnel, and excel at researching leads to drive the top of the sales funnel process for our team, while ensuring proper data and systems are followed.
JOB RESPONSIBILITIES (all but not limited to)
Organize and keep track of excel spreadsheets for marketing leads
Transfer data into CRM
Set-up a marketing calendar for a drip campaign, inside the CRM and coordinate it with any plug-ins/add-ons
Substantial prospecting for new opportunities through emails and LinkedIn outreach.
Obtain, clean, and qualify leads from inbound initiatives, marketing campaigns, industry lists and individual research as sales opportunities
Scrape information from Linkedin within parameters given by BrainPower
Prepare reports of campaign performance(s) and present to BrainPower Mgmt.
Create playbook in Google Docs for entire job role and processes including org chart of roles for handoff should VA not continue in the role
Manage Project Management tool for tasks given by BrainPower (currently using Active Campaign)
REQUIREMENTS
Microsoft Excel
Highly Proficient with Active Campaign CRM (or similar)
Computer Savvy
Very organized
Motivated
Multi-Tasker
Fluent in English both verbal and written
Excellent Problem solver
Great communication skills
Detail driven, exceptional grammar
Meet or exceed deadlines
MS Office Suite
Google Platform
Experience with video conferencing (Zoom, GoToMeeting, etc.)
Comfortable with learning and adapting to new technologies
We are willing to invest in your personal and professional development through online training to help strengthen your skills as an individual and as a VA

About Our Company

Company Name: BrainPower, LLC

Foundation of our Program: We partner with High-Level Executives to help them find top-notch Executive Assistants and Mid-Management TeaUpgrade to see actual infombers that are talented and fit into the company Upgrade to see actual infopany Mission: We believe EAs are MORE than Executive Assistants, they are highly-qualified partners for CEOs and can solve any problem for them. We want Executives to think of us as high-end partners. We have advanced degrees and extensive business experience.

About Us:
Bre Abbensetts
You can see my LinkedIn profile here: Upgrade to see actual info but here are a few applicable highlights:
I have one 13 year old son and much of what I do is intended to set an example for him.
I have started 2 companies. One in which I invented a cosmetic tool, had it patented, purchased a mold, produce it oversees and see it on the Number #1 shopping channel in America. The 2nd company, BrainPower, LLC, was born out of a need we identified for Executives to have access to high-end talent to achieve their companies’ own missions.
Both companies I started with close friends
I value friendship
I’m a very effective communicator. I have a degree in Romance Linguistics and I’m always interested in languages, cultures and travel.
I’m likely to ask you to teach me one word a day in your native tongue, provided it’s not English.

Jennifer Gold
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I am a proud mom to three great kids and two new puppies
My nature is to be efficient and constantly strive for improvement; I have a general sense of urgency about everything in life whether it’s personal or professional which means that yes, I am sometimes impatient
Highly resourceful and collaborative
I love Latin music and dancing
I’m a loyal friend and employer and have a tendency to want to help others
Had a very successful finance company with over 50 employees and I’m looking for this next endeavor to surpass the last one.
Excellent manager because I clearly communicate expectations and I focus on listening more than talking


Basic Requirements
Time Commitment
Flexible. If we are a match for each other we will make the schedule work. Our ideas is to start at 10 to 15 hours per week for a 30-day trial period. Once we all realize we’re obsessed with each other, we will discuss the growth trajectory. Our ultimate goal is to have you work with us full-time. If you have a different idea about your preferred schedule just let us know.

Experience
4+ years experience as a Marketing Assistant, Lead Generator, or related skill set, serving high-performing, fast-paced entrepreneurs and/or business owners

Important Note: Our business model often works with freelancers. We know you are wonderful, but no one can be great at everything. You will be asked to perform certain tasks and if you know it’s not up your alley, just tell us. We don’t want you to suffer - we want you to operate inside of your genius.

Training:
Because our model allows us to accept ongoing work and projects from CEOs with varying needs we will work as partners, onboarding you to each of our clients’ specific needs and establishing best practices as we move forward.

We look forward to seeing your submission!