Marketing Technology Manager

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TYPE OF WORK

Full Time

SALARY

$10,400

HOURS PER WEEK

TBD

DATE POSTED

Jul 09, 2021

JOB OVERVIEW

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative teaUpgrade to see actual infombers by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Marketing Technology Manager will be part of the technology leadership team charged with driving the evolution of YETI’s digital marketing and DTC strategies, ensuring our deliver an industry-leading digital experiences. The Marketing Technology Manager will be responsible for driving multiple initiatives and be actively engaged across businesses and functions as we transform how we evolve our digital experiences. As a change agent s(he) drives adoption and adherence to our transformation objectives that span across people, process and technology.

We are looking for a strong technical leader who can guide a team of developers to implement solutions across our Mar-Tech. The team you lead will develop solutions across Content Management, Customer Segmentation, digital marketing channel activation, and on and off-site merchandising experiences.

The role requires expertise across a variety of marketing software including:

- Content Management Platforms
- Product Information Management Systems
- Digital Asset Management Platforms
- Customer Data Platforms (Audience and Segmentation)
- Campaign Management Software

Responsibilities:

- In collaboration with key business customers, develop and drive a strategy, vision, and roadmap for YETI’s mar-tech platforms
- Serve as a product strategist and evangelist for a variety of digital tools
- Change management, including implementation of new marketing technology rollouts
- Lead business analysts and developers in architecting, designing, and implementing custom integrations between Mar-Tech tools and YETI’s core e-commerce platforms
- Collaborate with solution architects to design solutions across platforms
- Establish design and development standards to speed time to market and continuously improve quality
- Mentor and develop development talent
- Lead an agile development process which may include leading daily standups, sprint planning sessions, and business requirement meetings
- Provide thought leadership to business stakeholders about emerging trends in digital technology as aligned to strategy


Qualifications and Attributes:

- BA / BS – Bachelor's degree in Computer Science or a related field
- At least 5 years of experience in professional services delivery or directly leading IT teams
- At least 4 years of people management/leadership, coaching and development experience
- Prior experience leading a Mar Tech stack including a DAM and CDP
- Agile development experience, able to run and manage Agile delivery teams
- Experience integrating platforms via APIs
- Superior communication skills and a proven track record of building and developing relationships with other leaders across technology and business teams
- Creative problem-solving skills, strategic thinker, and high degree of intellectual curiosity to understand the impact of technical changes and to articulate high-level technical solutions to address business problems
- Excellent communication skills with proven ability to lead and inspire teams, with a focus on change management
- Have a strong technology and customer vision
- Experience in AGILE environment
- Passionate about solutions that are:
- Well-documented
- Thoroughly tested
- Secure
- Scalable
- Highly available

YETI is proud to be an Equal Opportunity Employer.

ABOUT THE EMPLOYER

Contact Person: Paul Carbone, SVP

Member since: July 9, 2021

Total Job Posts: 0

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