Influencer Marketing Manager – Role Description

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TYPE OF WORK

Full Time

SALARY

400/month

HOURS PER WEEK

TBD

DATE POSTED

Jun 22, 2021

JOB OVERVIEW

Influencer Marketing Manager – Role Description
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times who knows the influencer world, then you are the person we are looking for.
As an Influencer marketing manager you are responsible for managing the end-to-end operations of our brand’s influencer marketing campaigns. You build a team of influencer partners for our brand, manage communications and processes and coordinate with the rest of the marketing team to get maximum impact for our influencer campaigns.

Responsibilities:

Campaign Management
• Responsible for continuous influencer campaigns from start to finish
• Create campaigns around a unique vision, draft the proposals for campaigns and dUpgrade to see actual info on the KPIs so that you can measure the campaign’s success

Creative Management
• Develop content ideas and write and curate content
• Brainstorm new, creative approaches to influencer campaigns

Relationship Building
• Reach out to 100’s of new influencers every week that your brand will partner with
• Draft outreach email templates that you can use for the campaigns and refine them based on response rate
• Respond to any influencer questions timely
• Provide assistance when the influencer is creating content
• Be in constant contact with your partners to keep the campaign moving forward
• Build a relationship with influencers for your brand ? Keep communications going with influencers and other contacts so that they are familiar with you and our brand when the opportunity arises for a collaboration
• Make the collaboration attractive to influencers by highlighting the benefits for them



Data Tracking
• Track the success of the campaigns and report it to the rest of the team

Influencer Communications
Over the course of the campaigns, you’ll be writing:
• Outreach messages to recruit influencer partners
• Support emails to answer questions from influencers
• Reminders so that influencers meet the campaigns deadlines
• Followup emails thanking the influencer for their participating and letting them know next steps

Market Research and Trend Analysis
• Research relevant industry experts, competitors, target audience and users
• Keep up with the latest trends on social media and within the influencer community
• Capitalize on trends before anyone else and create content just as the trend is taking off


Skills Needed

• Knowledge of social media – This doesn’t mean that you have an Instagram account where you post pictures of your cat. You need to have a working knowledge of all the top social media platforms, as well as any advertising options these social media platforms have. You should know how to optimize content for each platform, as well as how to market your brand with each platform’s unique features.
• People skills – You must not only develop relationships and network with influencers, but also find ways to create connections to brand executives so that everyone benefits from your influencer marketing campaigns. You’ll be negotiating brand deals and partnerships and will need to be able to properly communicate with all parties involved.
• Mediation – As a skilled influencer marketing manager you will be able to find common ground between the influencers and our brand. You’ll need to find ways to keep the influencers happy while keeping our brand interests in mind as you create the arrangements for the campaign.
• Master communicator – As stated above, you’ll be in constant communication with your influencer team and with the stakeholders from our brand. You should have strong writing skills to easily construct email templates, as well as inter-personal skills when talking to influencers and brands in person.
• Able to multi-task – You’ll need to be able to context shift as you talk to your influencer team and complete tasks for your influencer marketing campaigns throughout the day. You’ll need to be able to track multiple conversations with influencers so that you can provide them with the answers they need to keep the ball rolling.

ABOUT THE EMPLOYER

Contact Person: Em Winter

Member since: February 7, 2020

Total Job Posts: 0

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