Email Marketing Manager (Remote)

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TYPE OF WORK

Full Time

SALARY

N/A

HOURS PER WEEK

TBD

DATE POSTED

Oct 07, 2022

JOB OVERVIEW

As an Email Marketing Manager, you will develop and manage strategies and execute email marketing automation and campaigns for our clients. To succeed in this role, you need to be creative, analytical, self-driven, and detail-oriented. Above all, you need to be a good team player and you have an established team management experience in handling small to medium size group.

Key Responsibility: You'll be the lead email marketing strategist and client manager for 8 - 12 clients. You'll be working with junior account managers, a project manager, copywriters, and the graphic design team. To ensure we deliver the best possible result for our clients, you'll spend most of your time developing and optimizing client strategy. You'll also work with the Head of Client Success to deliver world class service.


Accountabilities:
- Creating email marketing automation and targeting strategies based on customer lifecycles, segmentation, predictive analytics, and client’s branding needs
- Developing and executing large-scale email marketing campaigns
- Continuously measuring and optimizing email marketing automation and campaign performance
- Launching and quality checking email marketing automation and campaigns to ensure they’re 100% error-free
- Working with the Graphic Design and Copywriting Teams to develop the design strategy for each client
- Tracking and analyzing weekly and monthly email KPIs
- Conducting weekly/monthly calls with clients and teaUpgrade to see actual infombers to discuss/present email marketing strategies
- Analyzing campaign performance and suggesting improvements
- Gathering and analyzing competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing
- Continuous improvement of our service offering with updated strategies
- Working with Project Managers to ensure that projects are on-time and on-budget
- Developing and updating our internal knowledge and training depository
- Handling 3-5 direct reports
- Conducting bi-monthly coaching sessions
- Facilitating onboarding and training of new hires


Requirements:
- At least a Bachelor's Degree
- Email Marketing using different ESPs (Campaign Monitor, MailChimp, Active Campaign, Drip, GetResponse, Retention Science, etc.) (Klaviyo is a plus)
- Experience in handling multiple clients (Agency experience is a plus)
- Team management experience (Handling a remote team is a plus)
- You must resonate with our Vivid Vision 2023


Employment Perks and Benefits:
- Full-time Remote Work Setting
- Paid Time Off (30 days annually)
- Observance of Public Holidays
- Internet Allowance
- Health and Wellness Allowance
- Maternity and Paternity Benefit
- Loyalty Rewards
- A library of internal resources and training
- Performance-based Incentives and Bonuses
- Bi-annual all-expenses-paid company workation


Interested candidates may directly apply here: Upgrade to see actual info

ABOUT THE EMPLOYER

Contact Person: Harlene Go

Member since: September 9, 2020

Total Job Posts: 6

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