Email Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

TBD

ID PROOF

60

DATE POSTED

Sep 21, 2020

JOB OVERVIEW

IMPORTANT:

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We're looking for a smart, reliable and skilled Email Marketing (Klaviyo) Specialist to join our growing team!

OUR IDEAL CANDIDATE IS SOMEONE WHO:
- Not only uploads emails to Klaviyo but also makes sure all of the emails are perfectly structured and every email launched is looking great with no errors.
- Does QA and testing to make sure emails look great across all email clients and devices, and are optimized for mobile
- Understands about email marketing design and has a deep knowledge of the Klaviyo drag&drop and HTML editor.
- Has some experience with HTML coding (preferred)
- Understands how Flows and Campaigns work. You should know how to schedule campaigns, how to create email automation structures, how to run A/B tests, etc.
- Understands triggers for flows, needed filters and exclusions
- Deeply understands advanced email marketing techniques (deep segmentation, account setups, list migrations, etc.)
- Has extremely high attention to detail - You’re able to spot poor-performing flows/technical errors.
- Has some experience with Lead Generation tools - Klaviyo Sign-Up forms/Optimonk/Optinmonster/JustUno (preferred)
- Has strong communication abilities.
- Strives to contribute to the team and collaborate with others.
- Has some copywriting background (preferred)
- Background in design and Photoshop experience is a plus

RESPONSIBILITIES
- Create campaigns and flows in Klaviyo, working closely with the creative team to gather needed assets and compile the final email inside Klaviyo - based on briefs provided by the Email Marketing Managers
- Create flow structures, making sure all the triggers and filters are correct and there is no overlap with existing flow
- Create popups in the native Klaviyo popup builder, as well as services like Privy, Justuno, Optinmonster etc.
- Monitor flow performance and spot optimization opportunities and/or issues
- Creates new Klaviyo accounts, integrating with Shopify, setting account defaults and preparing the sending infrastructure

REQUIREMENTS
- At least 1 year of email marketing experience, working in an ESP, setting up flows and campaigns
- High level experience in working in Klaviyo and/or a similar ESP
- Great communication skills (English, written and spoken)
- Great problem solver and resourceful

SKILL SUMMARY
Marketing & Sales
Email Marketing
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