Google Ads Manager

Our growing Digital Marketing agency (based in Australia) is looking for a full-time Google Ads Campaign Manager to help with our expanding list of clients.

You will be responsible for reviewing Search Term Reports identifying Negative
Keywords as well as Long Tail Search Terms to assist in improving client campaigns
performance.

You will be responsible for providing detailed Excel reports from Google Ads,
comparing data to previous date ranges (month-on-month & year-on- year) with a detailed
summary of the results. As more new clients sign with our Agency, you will also be required
to build AdWords Accounts, applying strategy & targeting as directed.

Requirements
• Google Ads Search Certified or similar
• Google Ads Display Certified or similar
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Familiarity with Google Tag Manager, Google Data Studio, Shopping Campaigns, YouTube
• Working knowledge of analytics tools (Google Analytics)
• Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field + AdWords certification is a plus


Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimise various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Google Ads budget recommendations
• Competition Analysis
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends


Applications for this position close on the 25th of September.