Digital Automation Marketing Specialist

JOB BRIEF
We are currently in need of a talented Email marketing automation specialist to help us with our email marketing strategies. Main duties include running email marketing campaigns end-to-end, managing email databases.

Your core responsibility will be to create a strategy that will promote our brand and ensure our customers stay in touch with our company updates.

RESPONSIBILITIES
- Identify target audience to grow and develop our company’s email list
- Design and implement direct email marketing campaigns in ActiveCampaigns
- Write newsletters including all company updates (that would be an added bonus for us if you are good at writing good copy)
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email databases for lead generation
- Analyze campaign performance and suggest improvements
- Ensure mobile-friendly email templates
- Report on sales revenue generated from email marketing efforts

Requirements
- Proven work experience as an Email marketing or Digital marketing specialist
- Extremely analytical with an ability to translate complex data into actionable and profitable marketing plans.
- Proficiency in marketing automation technology
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines

Please share a link of your comprehensive resume and your Skype ID. We will respond to qualified applicants only.