Paid Media Specialist (Google Ads, Social Ads and Bing) for UK Shift

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display, and social advertising strategies across both B2B and B2C businesses. Paid Media Specialists help drive growth and success for organisations on digital platforms.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) and to identify issues and provide solutions to fix them through analytical and critical thinking.


Key Functional Areas of Responsibility:

- Develop, execute, and optimise cutting-edge digital campaigns from planning to launch.
- Regularly provide actionable insights into campaign performance to relevant stakeholders.
- Define, measure, and evaluate relevant paid media KPIs.
- Build out media buys on various ad platforms and oversee the day-to-day execution of paid media.
- Oversee and manage the overall budget for paid media.
- Conduct in-depth keyword and website research, ad grouping, and audience targeting.
- Maintain knowledge of industry best practices and new technologies.
- Senior Paid Media Specialist is expected to assist junior teaUpgrade to see actual infombers in not only helping ensure success in campaigns
but also in growing their knowledge relating to all things digital marketing.


Professional Competencies:

- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and quickly identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives
and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
- Excellent communication skills


Professional Skills & Qualification

- Proven experience as a PPC Specialist or Digital Marketing Specialist with no less than 3 years of experience in Search
Engine Marketing (SEM) and Paid Search (PPC). Senior hires need to have at least 5 years of experience.
- Expertise in working with popular digital advertising platforms (Google AdWords, Bing AdCenter, Google Shopping,
Facebook, LinkedIn and Instagram).
- Fundamental knowledge of the Google Marketing Platform beyond Google Ads (e.g., Analytics, Tag Manager, Search Ads
360, Merchant Center) would be advantageous.
- Experience with website analysis using a variety of analytics as well as reporting tools.
- Google Analytics, Google Ads, Bing, and Facebook Ads Blueprint certification are a plus.
- Proficiency in managing moderate to large scale paid media accounts in a variety of business verticals.
- Analytical thinking with strong math skills.
- Senior hires are required to have knowledge of paid social.
- Solid knowledge of Facebook campaign management. Ecommerce experience preferred


Our company perks include:
- Competitive salary
- UK shift (4pm-1am PH time)
- Weekends off
- Paid Philippine holidays to regular employees of more than 3 months.
- We offer free online courses from Udemy to help you improve your skills


Please read all requirements carefully. Kindly fill in the form on the link below to proceed with the application. Impress us with your cover letter or we won't consider looking into your details.
Give us a link to your folio, CV and Skype ID.

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Good luck!