Any
Competitive
TBD
Aug 12, 2021
Job Description
- Keyword research using data gathered from Amazon PPC (“PPC”) data
- Creating effective PPC campaigns
- Data entry to track performance of campaign
- Negative keyword optimisation
- Structure a PPC campaign for performance, including transition of keywords to profitable campaign, running a low bid - campaign for low ACoS
- Make adjustments to add / remove keywords on campaign depending on profitability.
- Generate/ produce detailed reports on overall spend / conversion / and CTR (requires powerpoint / excel)
- Adjust bid amounts according to desired strategy
- Formulate PPC strategy to boost sales / profitability
- Generate weekly reports to discuss PPC strategy.
- Work with team to formulate best strategy for PPC.
- Managing inventory / creating lightning deals
Skills required
- Extensive experience in managing large account PPC campaign (more than 1 million dollars)
- Knowledge of how to structure different PPC campaigns for different strategies.
- Advanced PPC skills (e.g. to understand how CTR affects bids and bid placement)
- Microsoft Excel —> ability to use basic functions like VLOOKUP/SUMIF/INDEX+MATCH/COUNTIF
- Knowledge of common Amazon software like Helium10 / Viral Launch / Jungle Scout
- Ability to converse in English fluently (and idiomatically)
- Be contactable on a short notice on Slack /
- Willingness to learn newest strategies on PPC.
Who we are
- Ecommerce seller on Amazon
- More than 30 SKUs in one niche
- Rapidly expanding company in the home & kitchen space with 2 brands currently
- Selling for the past 3 years in USA market, but will expand to UK/EU soon.
- Team of 3 sits in Singapore and Philippines
- Looking to grow our PPC