Digital Advertising / Media Buying Expert

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TYPE OF WORK

Freelance

SALARY

400

HOURS PER WEEK

TBD

DATE POSTED

Nov 21, 2019

JOB OVERVIEW

Job Description:

Help with planning, setting up, optimizing, and reporting on digital advertising campaigns. This position is primarily focused on paid ads within the following platforms Facebook, Google Ads, DV360 advertising Upgrade to see actual infompaigns may include retargeting, display, and video ads. A deep understanding of media planning and Programmatic is a plus.


The essential functions:


Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients

Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs

Analysis of campaign data and reporting on recommendations and strategy on a monthly basis

Management of ad budgets, text ad creative, and keyword research

Perform digital advertising audits

Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities

Ensure implementation of best practice guidelines and follow company processes

Must be a team player that is also comfortable working independently

Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions

Experience or interest in the Film & Media industry is a plus


Google Ads management experience required

Digital Agency experience is a plus

Google Ads Certification or Facebook certifications are a plus

Google Analytics experience a plus

Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus

Flexible hours.

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