Social Media Manager

We are an established Insurance company with over 25 years of experience that is now looking to expand our marketing team. We work hard to foster a company culture that allows our talented team members to flourish. We do this by providing a work environment that allows you to learn, grow and share your ideas.

Social Media Manager Position Duties and Responsibilities - Full-time salaried job with benefits.

You will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Reputation management

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:

- Turning fans into customers.
- Turning customers into advocates.

Content management duties include:

- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Identify and improve organizational development aspects that would improve content (ie: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content. (We recommend PostPlanner, Hootsuite or Buffer)
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Integrate all channels of marketing (social media, SEO, content marketing, email, print, and digital marketing)
- Manage or oversee all social advertising campaigns.

Social Media Manager Qualifications and Experience:

- Possesses knowledge and experience in the tenets of traditional marketing. A marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, - ---- Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
- Displays the ability to effectively communicate information and ideas in written and video format.
- Exceeds at building and maintaining sales relationships, online and off.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation, and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
- Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.
- Possesses a great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.