$500 -$1200 base on experience
Nov 06, 2019
We are an established Insurance company with over 25 years of experience that is now looking to expand our marketing team. We work hard to foster a company culture that allows our talented team members to flourish. We do this by providing a work environment that allows you to learn, grow and share your ideas.
Social Media Manager Position Duties and Responsibilities - Full-time salaried job with benefits.
You will administer the company’s social media marketing and advertising. Administration includes but is not limited to:
- Deliberate planning, strategy and goal setting
- Development of brand awareness and online reputation
- Content management (including website)
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Reputation management
The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as she/he engages with customers on a daily basis, with the ultimate goal of:
- Turning fans into customers.
- Turning customers into advocates.
Content management duties include:
- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Identify and improve organizational development aspects that would improve content (ie: employee training, recognition, and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content. (We recommend PostPlanner, Hootsuite or Buffer)
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Integrate all channels of marketing (social media, SEO, content marketing,
- Manage or oversee all social advertising campaigns.
Social Media Manager Qualifications and Experience:
- Possesses knowledge and experience in the tenets of traditional marketing. A marketing degree is welcomed but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
- Displays the ability to effectively communicate information and ideas in written and video format.
- Exceeds at building and maintaining sales relationships, online and off.
- Practices superior time management.
- Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation, and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
- Possesses functional knowledge and/or personal experience with WordPress CMS (self-hosted).
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.
- Possesses a great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues.